labsmarts.com Tracking & SEO Audit — Grade B
A saved report based on tracking and pages observed during this scan.
The audit of your website's home page revealed some important insights. Currently, your site is using Google Analytics 4 (GA4) effectively, as it is firing correctly. However, there are a few issues to address: there is no Google Tag Manager (GTM) container detected, and Google Consent Mode is not being ut…
Read the full audit summary
The audit of your website's home page revealed some important insights. Currently, your site is using Google Analytics 4 (GA4) effectively, as it is firing correctly. However, there are a few issues to address: there is no Google Tag Manager (GTM) container detected, and Google Consent Mode is not being utilized, which could affect data collection compliance. Additionally, your site is not using Shopify's analytics infrastructure, which means Shopify-specific tracking like Trekkie or the Web Pixels API is not present, reducing the risk of duplicate pixel issues but also indicating a lack of Shopify-native analytics. On this home page, the Meta Pixel and GA4 successfully fired, but the 'view_item_list' event, which is crucial for understanding product views on the home page, is missing. Since your site is not on Shopify, the focus should be on improving GTM setup and consent management. Next, consider auditing your product pages, cart, and checkout processes to ensure comprehensive tracking across the customer journey. Given the identified issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on optimizing your analytics setup.
The audit of your website's home page revealed some important insights. Currently, your site is using Google Analytics 4 (GA4) effectively, as it is firing correctly. However, there are a few issues to address: there is no Google Tag Manager (GTM) container detected, and Google Consent Mode is not being utilized, which could affect data collection compliance. Additionally, your site is not using Shopify's analytics infrastructure, which means Shopify-specific tracking like Trekkie or the Web Pixels API is not present, reducing the risk of duplicate pixel issues but also indicating a lack of Shopify-native analytics. On this home page, the Meta Pixel and GA4 successfully fired, but the 'view_item_list' event, which is crucial for understanding product views on the home page, is missing. Since your site is not on Shopify, the focus should be on improving GTM setup and consent management. Next, consider auditing your product pages, cart, and checkout processes to ensure comprehensive tracking across the customer journey. Given the identified issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on optimizing your analytics setup.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.