Website Tracking & Analytics Audit

lawpractica.com Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://lawpractica.com/

Read the full audit summary

Your website's tracking setup has a few areas to improve. Currently, Google Analytics 4 (GA4) is successfully tracking visits on your homepage, but there's no Google Tag Manager (GTM) container detected, which is typically used for more flexible and comprehensive tracking. Additionally, your site lacks Google Consent Mode, which is important for compliance with privacy regulations. Since your store isn't on Shopify, there's no need to worry about Trekkie or Web Pixels API, but if you were, these would be important to check for potential duplicate pixel risks. Next, I recommend auditing your product pages, cart, checkout, and order-confirmation pages to ensure all necessary tracking events are firing correctly. Since there are some real issues with your current setup, consider connecting your store to PayHelm AI for a more detailed analysis and guidance on improving your tracking infrastructure.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

100out of 100Grade AExcellent

SEO fundamentals look solid across all checks.

Title tagPass

Title is 54 characters — within the ideal 30–70 character range.

LawPractica | Practice Management and Legal Accounting (54 chars)

Meta descriptionPass

Meta description is 154 characters — within the ideal 70–160 character range.

LawPractica provides cloud-based practice management and accounting software for Canadian law firms,… (154 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

Legal Practice Management & Accounting Software for Canadian Law Firms

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

robots: index,follow,max-image-preview:large,max-snippet:-1,max-video-preview:-1

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://lawpractica.com/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

82out of 100Grade BGood

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 1.17sDOM ready 0.74sPage load 1.05s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM-XXXX container; gtag.js present instead.

Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.

Fix this issue

GA4 firingPass

G-H59SC2MT75 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performancePass

GA4 first hit 1166ms, DOMContentLoaded 738ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: 3ee955db41

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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