Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has a few areas to improve. Currently, Google Analytics 4 (GA4) is successfully tracking visits on your homepage, but there's no Google Tag Manager (GTM) container detected, which is typically used for more flexible and comprehensive tracking. Additionally, your site lacks Google Consent Mode, which is important for compliance with privacy regulations. Since your store isn't on Shopify, there's no need to worry about Trekkie or Web Pixels API, but if you were, these would be important to check for potential duplicate pixel risks. Next, I recommend auditing your product pages, cart, checkout, and order-confirmation pages to ensure all necessary tracking events are firing correctly. Since there are some real issues with your current setup, consider connecting your store to PayHelm AI for a more detailed analysis and guidance on improving your tracking infrastructure.
Tag setup present but not confirmed loading.
GA4 is installed and sending data.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tags load quickly.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Tags loaded quickly — no performance concern.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO fundamentals look solid across all checks.
Title is 54 characters — within the ideal 30–70 character range.
LawPractica | Practice Management and Legal Accounting (54 chars)Meta description is 154 characters — within the ideal 70–160 character range.
LawPractica provides cloud-based practice management and accounting software for Canadian law firms,… (154 chars)One H1 heading found — the recommended structure for every page.
Legal Practice Management & Accounting Software for Canadian Law FirmsNo noindex directive — the page is eligible to be indexed.
robots: index,follow,max-image-preview:large,max-snippet:-1,max-video-preview:-1Canonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://lawpractica.com/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM-XXXX container; gtag.js present instead.
Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.
Fix this issueG-H59SC2MT75 — collect hit observed.
Google Analytics 4 is actively sending pageview/event data.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueGA4 first hit 1166ms, DOMContentLoaded 738ms
Tags loaded quickly — no performance concern.
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.
GA4 gtag.js snippet installed directly in the page HTML (outside GTM).
Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.
Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.