Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup shows a mix of strengths and areas needing improvement. Google Tag Manager (GTM) is functioning correctly, with the container loading as expected. Google Analytics 4 (GA4) is also firing properly, which is great for capturing visitor data. However, there are a few issues to address: the dataLayer wasn't clearly initialized before GTM, which can affect data accuracy, and Google Consent Mode is not fully configured, potentially impacting compliance and data collection. Additionally, the "view_item_list" event, which should track product list views on your homepage, did not fire, indicating a gap in your analytics setup. Since your store is not using Shopify, there's no concern about Trekkie or Web Pixels API, but it's crucial to ensure no duplicate pixels are firing from other sources. Next, you should audit the product page, cart, checkout, and order-confirmation pages to ensure all relevant events are tracked accurately. Given the current issues, I recommend connecting your store to PayHelm AI for a more comprehensive analysis and guidance on optimizing your tracking setup.
GTM container installed and loading.
GA4 is installed and sending data.
4 of 4 key funnel stages look healthy.
No data-quality issues found in tracked events.
Consent Mode present but incomplete (v2 signals missing).
Tags load quickly.
No conflicting analytics IDs.
Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.
Tags loaded quickly (GTM in 0.53s) — no performance concern.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
SEO basics are mostly in place with a few opportunities to improve.
Title is 58 characters — within the ideal 30–70 character range.
Buy TikTok Followers & Likes | Safe & Secure | Likesforyou (58 chars)Meta description is 151 characters — within the ideal 70–160 character range.
Likesforyou is the Top Choice for your Tiktok Growth. You can Buy TikTok followers, Likes & more. Ou… (151 chars)One H1 heading found — the recommended structure for every page.
Buy TikTok likesNo noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).Canonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://www.likesforyou.co/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.
No structured data found.Viewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentBlocked: AI crawlers are actually refused at the server level (HTTP 429) when they try to fetch this site.
llms.txt exists but doesn't follow the standard format. Use a top-level heading plus markdown links to your most important pages.
Found at /llms.txt but missing the expected structure (a top-level # heading and markdown links).robots.txt doesn't block any major AI crawler — ChatGPT, Claude, Perplexity, and Google's AI features can all fetch and cite your content.
All 15 known AI crawlers are allowed.We fetched your homepage using GPTBot's real User-Agent and it was refused (HTTP 429). This is a server/firewall-level block — AI crawlers cannot read this site at all, regardless of what robots.txt says.
GPTBot's User-Agent received HTTP 429.No structured data found. AI answer engines lean heavily on Schema.org markup (FAQPage, Product, Organization) to extract clean facts instead of parsing raw HTML.
No JSON-LD structured data found.Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.
~2577 words of text visible in the raw HTML response.A sitemap is available at /sitemap.xml, helping both search engines and AI crawlers discover your full set of pages efficiently.
Found at /sitemap.xml.- Reformat llms.txt to follow the standard: a top-level `# Site Name` heading, a one-line summary, then markdown links (`[Page](url): description`) to your key pages.
- AI crawlers get blocked at the server level (HTTP 429) when fetching your homepage, even though this may not show up in robots.txt. Check your WAF/CDN's bot-management rules for a User-Agent block on AI crawlers.
- Add JSON-LD structured data (Organization + FAQPage at minimum) so AI assistants can extract accurate facts about your business instead of guessing from page text.
Marketing & analytics tags observed sending data while the page loaded.
Every dataLayer push observed during page load — with full payload and configuration analysis.
›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.
Data points present in the dataLayer that your tags can read (the values pushed alongside each event).
The actual tracking requests your browser sent — the ground-truth proof that a tag fired.
GTM-KPCRQGLV
A Google Tag Manager container is installed on this page.
1/1 container(s) returned a successful gtm.js response.
The container's JavaScript downloaded successfully, so GTM can run.
Found <noscript> ns.html iframe.
The fallback for visitors with JavaScript disabled is in place.
GTM snippet appears inside <head>.
The container is loaded early, as Google recommends, so tags fire as soon as possible.
dataLayer was not clearly initialised before the container snippet.
If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.
Fix this issueG-J2ZEKLDM1P — collect hit observed.
Google Analytics 4 is actively sending pageview/event data.
default=false, update=false, signals=[ad_storage, analytics_storage]
Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.
Fix this issueGTM 527ms, GA4 first hit 2631ms, DOMContentLoaded 2106ms
Tags loaded quickly (GTM in 0.53s) — no performance concern.
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
purchase observed=false, checkout page audited=false
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
Fix this issueFunnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.
Discovery
Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.
Fix this gapNot observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.
Consideration
Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.
Cart Activity
Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.
Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.
Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.
Checkout Funnel
Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.
Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.
Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.
Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.
Post-Purchase
This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.