londonweb.studio Tracking & SEO Audit — Grade B
A saved report based on tracking and pages observed during this scan.
Your website's tracking setup shows some areas of concern. Google Analytics 4 is correctly implemented and firing as expected on your homepage, which is a positive sign. However, there is no Google Tag Manager (GTM) container detected, which is unusual since GTM is a common tool for managing tags. Instead,…
Read the full audit summary
Your website's tracking setup shows some areas of concern. Google Analytics 4 is correctly implemented and firing as expected on your homepage, which is a positive sign. However, there is no Google Tag Manager (GTM) container detected, which is unusual since GTM is a common tool for managing tags. Instead, your site uses gtag.js directly. Additionally, Google Consent Mode is not observed, which could affect compliance with privacy regulations. Since your site is not on Shopify, Trekkie and Web Pixels API are not applicable, and there's no risk of duplicate Shopify pixels. For the next steps, consider auditing other key pages like product pages, cart, and checkout to ensure comprehensive tracking coverage. Given the current issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on optimizing your tracking setup.
Your website's tracking setup shows some areas of concern. Google Analytics 4 is correctly implemented and firing as expected on your homepage, which is a positive sign. However, there is no Google Tag Manager (GTM) container detected, which is unusual since GTM is a common tool for managing tags. Instead, your site uses gtag.js directly. Additionally, Google Consent Mode is not observed, which could affect compliance with privacy regulations. Since your site is not on Shopify, Trekkie and Web Pixels API are not applicable, and there's no risk of duplicate Shopify pixels. For the next steps, consider auditing other key pages like product pages, cart, and checkout to ensure comprehensive tracking coverage. Given the current issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on optimizing your tracking setup.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.