Website Tracking & Analytics Audit

loveandhopewithnosteps.com.au Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Problems foundhttps://www.loveandhopewithnosteps.com.au/

Read the full audit summary

The audit of your website's tracking setup reveals some critical issues that need attention. Currently, your Google Tag Manager (GTM) container is not loading properly, which means no tracking events are firing on your homepage. Additionally, Google Analytics 4 (GA4) is not set up, and there are no Shopify-native analytics detected, which is concerning for tracking user interactions and sales effectively. There is also a warning about the GTM snippet not being placed high enough in the <head> section of your site's code, which can affect its performance. Since your site is on Shopify, it's important to note that neither Trekkie nor the Web Pixels API is present, which could lead to missed tracking opportunities and potential duplicate pixel risks are not applicable here. Next, I recommend auditing your product pages, cart, checkout, and order-confirmation pages to ensure tracking is functioning across the entire customer journey. Given these issues, I suggest connecting your store to PayHelm AI for a more comprehensive analysis and support in resolving these gaps.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-5NHJQFSKbody

Not loaded

Tags(0)

No tags were observed sending data. They may be gated behind cookie consent, or none are configured.

— none observed —

Triggers(0)

Every dataLayer push observed during page load — with full payload and configuration analysis.

— no dataLayer events captured —

Variables(0)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

— no dataLayer variables captured —

Network hits(0)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

— no tracking requests observed —

Overall Tracking Health

39out of 100Grade FPoor

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking0/20

No GA4 measurement detected.

Pageview / event coverage0/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 1.44sPage load 1.58s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-5NHJQFSK

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Fail

0/1 container(s) returned a successful gtm.js response.

The container script did not load (blocked, unpublished, or wrong ID), so no tags will fire.

Fix this issue

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Warning

GTM snippet was not found high in <head>.

The container loads later than recommended. Tags may fire late and miss early page activity.

Fix this issue

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceInfo

DOMContentLoaded 1444ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: 4d4acab5c8

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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