michaelpdoyle.com Tracking & SEO Audit — Grade F
A saved report based on tracking and pages observed during this scan.
The audit of your website's home page reveals some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) tracking present, which means you're missing out on valuable insights into your website's performance. Additionall…
Read the full audit summary
The audit of your website's home page reveals some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) tracking present, which means you're missing out on valuable insights into your website's performance. Additionally, Shopify-specific analytics tools like Trekkie and the Web Pixels API are not detected, which could limit your ability to track customer interactions effectively. There is also a warning regarding the absence of Google Consent Mode, which is important for compliance with privacy regulations. Since this audit was conducted on the home page, it's crucial to extend the audit to other key pages like product pages, cart, checkout, and order-confirmation pages to ensure comprehensive tracking. Given these gaps, I recommend connecting your store to PayHelm AI for a more robust analytics setup and to address these issues efficiently.
The audit of your website's home page reveals some important areas for improvement in your tracking setup. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) tracking present, which means you're missing out on valuable insights into your website's performance. Additionally, Shopify-specific analytics tools like Trekkie and the Web Pixels API are not detected, which could limit your ability to track customer interactions effectively. There is also a warning regarding the absence of Google Consent Mode, which is important for compliance with privacy regulations. Since this audit was conducted on the home page, it's crucial to extend the audit to other key pages like product pages, cart, checkout, and order-confirmation pages to ensure comprehensive tracking. Given these gaps, I recommend connecting your store to PayHelm AI for a more robust analytics setup and to address these issues efficiently.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.