Website Tracking & Analytics Audit

middletonfarms.com Tracking & SEO Audit

A saved report based on tracking and pages observed during this scan.

Looks healthyhttps://middletonfarms.com/

No GTM container, but gtag.js is present (tags managed directly, not via Tag Manager). GA4 is installed and sending data. 9 JavaScript error(s) were logged during load.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

No warning or failing checks were recorded in the available tracking, SEO, or AI discovery findings.

Shopify Store Detectedmiddleton-farms.myshopify.com

Trekkie / Native Analytics

Firing (monorail beacon observed)

Web Pixels API

Active (Customer Events sandbox)

Shopify Analytics

Present

On Shopify, pixels can fire from three independent sources: GTM tags, hardcoded theme code, and Shopify Customer Events. Duplicate fires inflate conversion counts and corrupt ROAS — see the checks below for details.

No GTM container was detected on this page.

JavaScript errors (9)

Access to fetch at 'https://wt.omnisendlink.com/REST/inShop/v1/getSettings?shopHostname=middletonfarms.com&shopType=shopify&shopID=55341613263&responseType=json' from origin 'https://middletonfarms.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the reques

Failed to load resource: net::ERR_FAILED

Failed to fetch

Failed to load resource: net::ERR_FAILED

Failed to load resource: the server responded with a status of 404 ()

Tracking health score was not included in this saved report. The individual checks below are still available.

Checks

GTM containerInfo

No GTM-XXXX container; gtag.js present instead.

No GTM container detected. This store relies on Shopify Web Pixels and direct gtag.js — a perfectly valid architecture for Shopify. GTM may improve centralised management but is not required.

GA4 firingPass

GA4 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

9 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Shopify platform detectedPass

Shop: middleton-farms.myshopify.com

This is a Shopify store. Pixels can fire from three sources: GTM tags, hardcoded theme code, and Shopify Customer Events (Web Pixels API sandbox). All three are audited here.

Shopify native analytics (Trekkie)Pass

Trekkie beacon fired (monorail)

Shopify's built-in Trekkie analytics library is active and sending data to Shopify's own reporting.

Shopify Web Pixels API (Customer Events)Pass

Web Pixels API / Shopify.analytics detected — pixels run in a sandboxed iframe

Shopify's Web Pixels API is active. Pixels installed via Shopify Admin → Settings → Customer Events run in a sandboxed iframe, independently of GTM — they cannot interfere with each other, but duplicates are still possible if the same vendor is also in GTM or theme code.

Marketing Funnel Coverage

1 gap to verify0 observed· 10 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContent

Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility. On Shopify, events may fire via Customer Events (Shopify Web Pixels sandbox) and may not be visible in the dataLayer — verify in Shopify Admin → Settings → Customer Events.

Fix this gap

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page. On Shopify, events may fire via Customer Events (Shopify Web Pixels sandbox) and may not be visible in the dataLayer — verify in Shopify Admin → Settings → Customer Events.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContent

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCart

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cart

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cart

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_info

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchase

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Report ID: 1e2e70bde3

Want all your channels' data in one place?

PayHelm unifies your ecommerce, ad, and analytics data so you can trust your numbers — no broken tags, no guesswork.

Get started free

Ask a follow-up question