Website Tracking & Analytics Audit

midtowntrainers.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://midtowntrainers.com/contact

Read the full audit summary

Your website's tracking setup shows some strengths and a few areas needing attention. The Google Tag Manager (GTM) container is correctly installed and functioning, and your Google Analytics 4 (GA4) is firing as expected on the contact page. However, the GTM snippet is not placed high in the <head> section of your site, which is a minor issue that could potentially affect tracking accuracy. Additionally, Google Consent Mode is not fully configured, which might impact data collection under certain privacy conditions. Since your site is not using Shopify, there are no concerns about Trekkie or Shopify-native analytics. For a comprehensive review, consider auditing other key pages like product, cart, and checkout pages. If you want to ensure optimal tracking and analytics, consider connecting your store to PayHelm AI for further insights and recommendations.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-K5SSVJPbody

Loaded

Tags(4)

Marketing & analytics tags observed sending data while the page loaded.

Google AdsConversion / Remarketing

2 hits

Microsoft ClarityAnalytics

7 hits

Meta PixelPixel

3 hits

Google Analytics 4GA4 Event · G-SEYNYX17EX

2 hits

Triggers(3)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(3)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventId

Network hits(16)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-K5SSVJP

beaconadshttps://ad.doubleclick.net/ccm/s/collect?auid=2131765522.1784768229&gtm=45He67l1v865825060za200zd865825060xea

200analyticshttps://www.clarity.ms/tag/wfw5walyzu?ref=gtm

200pixelhttps://connect.facebook.net/en_US/fbevents.js

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-SEYNYX17EX&cx=c&gtm=4e67l1

302analyticshttps://c.clarity.ms/c.gif

200analyticshttps://scripts.clarity.ms/0.8.67/clarity.js

204adshttps://stats.g.doubleclick.net/g/collect?v=2&ngs=1&ibt=1&tid=G-SEYNYX17EX&cid=849549890.1784768230&gtm=45je67l1v877676722z8865825060za20gzb865825060zd865825060

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-SEYNYX17EX&gtm=45je67l1v877676722z8865825060za20gzb865825060zd865825060&_p=1784768229273&_gaz=1&gcd=13l3l3l3l1l

200pixelhttps://connect.facebook.net/signals/config/2036371350424546?v=2.9.360&r=stable&domain=midtowntrainers.com&hme=eec000113e1e9f56e9fc6cdeb39d59ad805f76a48c77cf3d5

200analyticshttps://c.clarity.ms/c.gif?ctsa=mr&CtsSyncId=A14FADF33F0C4DE088973BF63A4E8D7E&MUID=0D6FDF4010B860DD02E7C8DF11546106

200pixelhttps://www.facebook.com/tr/?id=2036371350424546&ev=PageView&dl=https%3A%2F%2Fmidtowntrainers.com&rl=&if=false&ts=1784768230002&iw=false&sw=800&sh=600&v=2.9.360

204analyticshttps://l.clarity.ms/collect

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-SEYNYX17EX&gtm=45je67l1v877676722z8865825060za20gzb865825060zd865825060&_p=1784768229273&gcd=13l3l3l3l1l1&npa=0

Overall Tracking Health

95out of 100Grade AExcellent

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode5/10

Consent Mode present but incomplete (v2 signals missing).

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

default: noupdate: no✓ ad_storage✓ analytics_storage✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly (GTM in 1.27s) — no performance concern.

GTM 1.27sGA4 first hit 1.78sDOM ready 0.59sPage load 0.61s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-K5SSVJP

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Warning

GTM snippet was not found high in <head>.

The container loads later than recommended. Tags may fire late and miss early page activity.

Fix this issue

GA4 firingPass

G-SEYNYX17EX — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Google Consent Mode v2Warning

default=false, update=false, signals=[ad_storage, analytics_storage]

Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

Fix this issue

Tag load performancePass

GTM 1274ms, GA4 first hit 1782ms, DOMContentLoaded 595ms

Tags loaded quickly (GTM in 1.27s) — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: dc4fab27f0

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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