Website Tracking & Analytics Audit

mikeshandymanandclean.com Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://mikeshandymanandclean.com/

Read the full audit summary

The audit of your website's home page reveals some important insights about your tracking setup. Currently, Google Tag Manager (GTM) is not being used, and instead, a direct gtag.js script is present. While Google Analytics 4 (GA4) is set up with the ID G-JV651TC9YT, it did not fire any data collection hits on this page, which is a concern. Since your site is not on Shopify, there's no need to worry about Shopify-specific tracking issues like Trekkie or Web Pixels API. The next step should be to audit other key pages such as product pages, cart, and checkout to ensure tracking is functioning correctly there. Given the issues identified, I recommend connecting your store to PayHelm AI for a more comprehensive analysis and to address these tracking gaps effectively.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

100out of 100Grade AExcellent

SEO fundamentals look solid across all checks.

Title tagPass

Title is 69 characters — within the ideal 30–70 character range.

Mike's Handyman & Cleaning | Charlotte 5-Star House Cleaning (69 chars)

Meta descriptionPass

Meta description is 158 characters — within the ideal 70–160 character range.

Book 5-Star house cleaning & handyman services in Charlotte, NC. Same-day quotes, trusted local … (158 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

House Cleaning Services in Charlotte, NC

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

robots: index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://mikeshandymanandclean.com/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

59out of 100Grade FPoor

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking10/20

GA4 configured but no hits observed (may be consent-gated).

Pageview / event coverage10/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Info

No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 0.57sPage load 0.57s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM-XXXX container; gtag.js present instead.

Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.

Fix this issue

GA4 firingWarning

G-JV651TC9YT — no /g/collect hit observed.

GA4 is configured but we did not see it send data on this page — it may be gated behind cookie consent or misconfigured.

Fix this issue

Google Consent Mode v2Info

No consent API calls observed

No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.

Tag load performanceInfo

DOMContentLoaded 567ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: a99ac26940

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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