Website Tracking & Analytics Audit

mobileautoglassmelbourne.com.au Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://mobileautoglassmelbourne.com.au/

Read the full audit summary

Your website's tracking setup is mostly healthy, with Google Tag Manager (GTM) and Google Analytics 4 (GA4) successfully firing on your homepage. The Google Ads tag also fired correctly, indicating that your basic tracking infrastructure is functioning as expected. However, there are a couple of areas that need attention: Google Consent Mode is not fully optimized, and the tag load performance is slower than ideal, which could affect data accuracy and user experience. Since your store is not on Shopify, there are no concerns about Trekkie or Web Pixels API. For a more comprehensive audit, I recommend checking the tracking on your product pages, cart, checkout, and order-confirmation pages to ensure all relevant events are captured accurately. If you want to address the current issues and optimize your tracking setup, consider connecting your store to PayHelm AI for expert guidance.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-5S93CNDGhead

Loaded

Tags(2)

Marketing & analytics tags observed sending data while the page loaded.

Google Analytics 4GA4 Event · G-F6JCDWSQB5

2 hits

Google AdsConversion / Remarketing

4 hits

Triggers(7)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (4)— gtm.js, gtm.dom, gtm.load, etc.

Variables(10)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

eventgtm.scrollThresholdgtm.scrollUnitsgtm.scrollDirectiongtm.triggersgtm.uniqueEventIdgtm.startcmdtargetparams

Network hits(10)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-F6JCDWSQB5

beaconga4-collecthttps://www.google-analytics.com/g/collect?v=2&tid=G-F6JCDWSQB5&gtm=45je67m0v9182756041za200zd9182756041&_p=1784874523795&gcd=13l3l3l3l1l1&npa=0&dma=0&gdid=dZGI

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=GT-K5QZ8WVG

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=AW-925358016&cx=c&gtm=4e67m0

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-5S93CNDG

beaconadshttps://ad.doubleclick.net/ccm/s/collect?auid=1947752945.1784874525&gtm=45be67m0v9179147942za200zb9182756041zd9182756041xec

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/925358016/?random=1784874524896&cv=11&fst=1784874524896&bg=ffffff&guid=ON&async=1&en=gtag.confi

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/925358016/?random=1784874525271&cv=11&fst=1784874525271&bg=ffffff&guid=ON&async=1&en=gtag.confi

302adshttps://www.googleadservices.com/pagead/conversion/925358016/wcm?cc=ZZ&dn=0400638889&cl=HPpsCKiXvYobEMCvn7kD&dma=0&npa=0&ct_eid=2

beaconga4-collecthttps://www.google-analytics.com/g/collect?v=2&tid=G-F6JCDWSQB5&gtm=45je67m0v9182756041za200zd9182756041&_p=1784874523795&gcd=13l3l3l3l1l1&npa=0&dma=0&gdid=dZGI

Overall Tracking Health

89out of 100Grade BGood

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode5/10

Consent Mode present but incomplete (v2 signals missing).

Performance4/10

Tag loading is slower than ideal.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

Consent Mode is set up, but the v2 signals (ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

default: noupdate: no✓ ad_storage✓ ad_user_data✗ ad_personalization

Tag PerformanceWarning

Google Tag Manager loaded in 1.7s — a little slow. Keeping it under ~1.5s helps both tracking accuracy and page speed.

GTM 1.70sGA4 first hit 1.22sDOM ready 2.88sPage load 4.04s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-5S93CNDG

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingPass

G-F6JCDWSQB5 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Google Consent Mode v2Warning

default=false, update=false, signals=[ad_storage, ad_user_data]

Consent Mode is set up, but the v2 signals (ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

Fix this issue

Tag load performanceWarning

GTM 1696ms, GA4 first hit 1222ms, DOMContentLoaded 2884ms

Google Tag Manager loaded in 1.7s — a little slow. Keeping it under ~1.5s helps both tracking accuracy and page speed.

Fix this issue

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: b6c02affa9

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

Ask a follow-up question