newcastleweddingphotographer.com.au Tracking & SEO Audit — Grade B
A saved report based on tracking and pages observed during this scan.
The audit of your website's home page reveals a few areas to address. Your Google Analytics 4 (GA4) is set up correctly and successfully fired, which is good for tracking visitor data. However, there is a warning about the absence of a Google Tag Manager (GTM) container; instead, your site uses gtag.js dir…
Read the full audit summary
The audit of your website's home page reveals a few areas to address. Your Google Analytics 4 (GA4) is set up correctly and successfully fired, which is good for tracking visitor data. However, there is a warning about the absence of a Google Tag Manager (GTM) container; instead, your site uses gtag.js directly, which may limit flexibility in managing tags. Additionally, Google Consent Mode is not configured, which could impact compliance with privacy regulations. There were no Shopify-specific analytics detected, which is expected since your site is not on Shopify. Given these findings, it would be beneficial to audit other key pages like product pages, the cart, and checkout to ensure comprehensive tracking. To address the current issues and optimize your tracking setup, consider connecting your store to PayHelm AI for expert guidance.
The audit of your website's home page reveals a few areas to address. Your Google Analytics 4 (GA4) is set up correctly and successfully fired, which is good for tracking visitor data. However, there is a warning about the absence of a Google Tag Manager (GTM) container; instead, your site uses gtag.js directly, which may limit flexibility in managing tags. Additionally, Google Consent Mode is not configured, which could impact compliance with privacy regulations. There were no Shopify-specific analytics detected, which is expected since your site is not on Shopify. Given these findings, it would be beneficial to audit other key pages like product pages, the cart, and checkout to ensure comprehensive tracking. To address the current issues and optimize your tracking setup, consider connecting your store to PayHelm AI for expert guidance.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.