Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's home page reveals some important insights into your tracking setup. Currently, there is no Google Tag Manager (GTM) container found, and Google Analytics 4 (GA4) is not firing, which are critical components for effective tracking and analytics. Additionally, there is a warning regarding the absence of Google Consent Mode, which is important for compliance with privacy regulations. Since your site is not using Shopify, there are no concerns about Shopify-native analytics or duplicate pixel risks. To ensure comprehensive tracking, it is crucial to address these gaps by setting up GTM and GA4. Next, consider auditing other key pages like product pages, the cart, and checkout to ensure all necessary events are tracked accurately. Given the current gaps, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance on improving your analytics setup.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
3 SEO improvements identified — addressing them could meaningfully boost organic visibility.
Title is 68 characters — within the ideal 30–70 character range.
Concrete Contractor | Driveways, Patios & More | Call (855) 321-3655 (68 chars)Meta description is 162 characters. Google may truncate descriptions over ~160 chars.
Professional concrete services including driveways, patios, foundations, and stamped concrete. Quali… (162 chars)One H1 heading found — the recommended structure for every page.
Domain Name Service NoticeNo noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).No canonical tag found. Adding one prevents duplicate-content issues when a page is accessible via multiple URLs.
No canonical link tag found.1 Open Graph tag(s) missing. Complete the set for consistent social link previews.
og:title ✓ og:description ✓ og:image ✗No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.
No structured data found.Viewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueDOMContentLoaded 592ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.