onthemovecanada.com Tracking & SEO Audit — Grade F
A saved report based on tracking and pages observed during this scan.
Your website's tracking setup has a few areas that need attention. The Google Tag Manager (GTM) is properly installed and functioning, but it seems that Google Analytics 4 (GA4) isn't set up or firing on your homepage, which is a crucial gap for tracking visitor interactions. Additionally, the dataLayer is…
Read the full audit summary
Your website's tracking setup has a few areas that need attention. The Google Tag Manager (GTM) is properly installed and functioning, but it seems that Google Analytics 4 (GA4) isn't set up or firing on your homepage, which is a crucial gap for tracking visitor interactions. Additionally, the dataLayer isn't initialized before the GTM container, which could affect how data is captured and reported. There are no Shopify-native analytics or Trekkie/Web Pixels API detected, which means you're missing out on Shopify's built-in tracking capabilities. To ensure comprehensive tracking, I recommend auditing other key pages like product, cart, checkout, and order-confirmation pages to verify if these issues persist. Since there are some real issues with your current setup, consider connecting your store to PayHelm AI for a more detailed analysis and guidance on resolving these gaps.
Your website's tracking setup has a few areas that need attention. The Google Tag Manager (GTM) is properly installed and functioning, but it seems that Google Analytics 4 (GA4) isn't set up or firing on your homepage, which is a crucial gap for tracking visitor interactions. Additionally, the dataLayer isn't initialized before the GTM container, which could affect how data is captured and reported. There are no Shopify-native analytics or Trekkie/Web Pixels API detected, which means you're missing out on Shopify's built-in tracking capabilities. To ensure comprehensive tracking, I recommend auditing other key pages like product, cart, checkout, and order-confirmation pages to verify if these issues persist. Since there are some real issues with your current setup, consider connecting your store to PayHelm AI for a more detailed analysis and guidance on resolving these gaps.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.