Website Tracking & Analytics Audit

onthemovecanada.com Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://onthemovecanada.com/

Read the full audit summary

Your website's tracking setup has some foundational elements in place, but there are areas that need attention. Google Tag Manager (GTM) is correctly installed and functioning, but Google Analytics 4 (GA4) is not present, meaning no analytics data is being collected from this page. Additionally, the dataLayer was not initialized before GTM, which could lead to data collection issues. There is also a warning regarding Google Consent Mode, which is not observed and may affect compliance with privacy regulations. Since your store is on Shopify, it's important to note that Shopify's native analytics and Trekkie/Web Pixels API are not detected, which could lead to missed insights and potential duplicate pixel risks. Next, consider auditing product pages, the cart, checkout, and order-confirmation pages to ensure comprehensive tracking across your site. Given these issues, I recommend connecting your store to PayHelm AI for a more detailed analysis and guidance.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-M8RRGTPWhead

Loaded

Tags(0)

No tags were observed sending data. They may be gated behind cookie consent, or none are configured.

— none observed —

Triggers(3)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(3)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventId

Network hits(1)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-M8RRGTPW

Overall Tracking Health

50out of 100Grade FPoor

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking0/20

No GA4 measurement detected.

Pageview / event coverage0/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly (GTM in 0.35s) — no performance concern.

GTM 0.35sDOM ready 1.11sPage load 1.27s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-M8RRGTPW

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMWarning

dataLayer was not clearly initialised before the container snippet.

If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.

Fix this issue

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performancePass

GTM 349ms, DOMContentLoaded 1107ms

Tags loaded quickly (GTM in 0.35s) — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: 5806ef8376

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

Ask a follow-up question