onthemovecanada.com Tracking & SEO Audit — Grade F
A saved report based on tracking and pages observed during this scan.
The audit of your website's tracking setup on the homepage reveals a few areas that need attention. Your Google Tag Manager (GTM) is functioning well, with all necessary scripts loading correctly. However, Google Analytics 4 (GA4) is not present, which means you're missing out on valuable insights from thi…
Read the full audit summary
The audit of your website's tracking setup on the homepage reveals a few areas that need attention. Your Google Tag Manager (GTM) is functioning well, with all necessary scripts loading correctly. However, Google Analytics 4 (GA4) is not present, which means you're missing out on valuable insights from this analytics platform. Additionally, the dataLayer was not initialized before the GTM container, which could affect data accuracy. There are also no Shopify-native analytics or Trekkie/Web Pixels API detected, which are crucial for tracking on Shopify stores. Since this audit was conducted on the homepage, events like 'purchase' or 'add_to_cart' were not expected to fire, so their absence is not a concern here. However, the lack of GA4 and Shopify analytics is a significant gap that should be addressed to ensure comprehensive tracking. Next, I recommend auditing your product, cart, checkout, and order-confirmation pages to ensure all critical events are tracked. Given the current issues, consider connecting your store to PayHelm AI for enhanced analytics insights and support.
The audit of your website's tracking setup on the homepage reveals a few areas that need attention. Your Google Tag Manager (GTM) is functioning well, with all necessary scripts loading correctly. However, Google Analytics 4 (GA4) is not present, which means you're missing out on valuable insights from this analytics platform. Additionally, the dataLayer was not initialized before the GTM container, which could affect data accuracy. There are also no Shopify-native analytics or Trekkie/Web Pixels API detected, which are crucial for tracking on Shopify stores. Since this audit was conducted on the homepage, events like 'purchase' or 'add_to_cart' were not expected to fire, so their absence is not a concern here. However, the lack of GA4 and Shopify analytics is a significant gap that should be addressed to ensure comprehensive tracking. Next, I recommend auditing your product, cart, checkout, and order-confirmation pages to ensure all critical events are tracked. Given the current issues, consider connecting your store to PayHelm AI for enhanced analytics insights and support.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.