onthemovecanada.com Tracking & SEO Audit — Grade F
A saved report based on tracking and pages observed during this scan.
The audit of your website's home page shows that while your Google Tag Manager (GTM) setup is generally healthy, there are a few areas that need attention. The GTM container is correctly implemented, but the dataLayer was not initialized before the GTM snippet, which could affect data accuracy. Additionall…
Read the full audit summary
The audit of your website's home page shows that while your Google Tag Manager (GTM) setup is generally healthy, there are a few areas that need attention. The GTM container is correctly implemented, but the dataLayer was not initialized before the GTM snippet, which could affect data accuracy. Additionally, Google Analytics 4 (GA4) is not firing, indicating that no analytics data is being collected from this page. There are also no Shopify-native analytics or Trekkie/Web Pixels API detected, which means you might be missing out on valuable insights from Shopify's analytics tools. To ensure comprehensive tracking, you should next audit your product page, cart, checkout, and order-confirmation pages to verify that all necessary events are firing correctly. Given the current gaps, I recommend connecting your store to PayHelm AI to help streamline and optimize your analytics setup.
The audit of your website's home page shows that while your Google Tag Manager (GTM) setup is generally healthy, there are a few areas that need attention. The GTM container is correctly implemented, but the dataLayer was not initialized before the GTM snippet, which could affect data accuracy. Additionally, Google Analytics 4 (GA4) is not firing, indicating that no analytics data is being collected from this page. There are also no Shopify-native analytics or Trekkie/Web Pixels API detected, which means you might be missing out on valuable insights from Shopify's analytics tools. To ensure comprehensive tracking, you should next audit your product page, cart, checkout, and order-confirmation pages to verify that all necessary events are firing correctly. Given the current gaps, I recommend connecting your store to PayHelm AI to help streamline and optimize your analytics setup.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.