Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Found 1 GTM container (GTM-WMBP43B); 0 loaded successfully. No GA4 measurement was detected firing. 3 JavaScript error(s) were logged during load.
No tags were observed sending data. They may be gated behind cookie consent, or none are configured.
— none observed —
Every dataLayer push observed during page load — with full payload and configuration analysis.
Data points present in the dataLayer that your tags can read (the values pushed alongside each event).
The actual tracking requests your browser sent — the ground-truth proof that a tag fired.
— no tracking requests observed —
GTM-WMBP43B
A Google Tag Manager container is installed on this page.
0/1 container(s) returned a successful gtm.js response.
The container script did not load (blocked, unpublished, or wrong ID), so no tags will fire.
Fix this issueFound <noscript> ns.html iframe.
The fallback for visitors with JavaScript disabled is in place.
GTM snippet appears inside <head>.
The container is loaded early, as Google recommends, so tags fire as soon as possible.
dataLayer is defined before the container snippet.
Data is available to tags from the very first event.
No GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
3 error(s) logged.
JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.
Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.
Discovery
Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.
Fix this gapNot observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.
Consideration
Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.
Cart Activity
Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.
Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.
Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.
Checkout Funnel
Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.
Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.
Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.
Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.
Post-Purchase
This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.
Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.
Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.
Minified React error #423; visit https://reactjs.org/docs/error-decoder.html?invariant=423 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.