Website Tracking & Analytics Audit

payhelm.com Tracking & SEO Audit

A saved report based on tracking and pages observed during this scan.

Problems foundhttps://www.payhelm.com/

Found 1 GTM container (GTM-WMBP43B); 0 loaded successfully. No GA4 measurement was detected firing. 3 JavaScript error(s) were logged during load.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-WMBP43Bhead

Not loaded

Tags(0)

No tags were observed sending data. They may be gated behind cookie consent, or none are configured.

— none observed —

Triggers(1)

Every dataLayer push observed during page load — with full payload and configuration analysis.

Variables(5)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

eventevent_categoryevent_labelvaluecustom_parameters

Network hits(0)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

— no tracking requests observed —

JavaScript errors (3)

Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.

Minified React error #423; visit https://reactjs.org/docs/error-decoder.html?invariant=423 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.

Tracking health score was not included in this saved report. The individual checks below are still available.

Checks

GTM container detectedPass

GTM-WMBP43B

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Fail

0/1 container(s) returned a successful gtm.js response.

The container script did not load (blocked, unpublished, or wrong ID), so no tags will fire.

Fix this issue

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

JavaScript errors during loadInfo

3 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Marketing Funnel Coverage

1 gap to verify0 observed· 10 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContent

Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Fix this gap

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContent

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCart

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cart

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cart

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_info

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchase

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Report ID: 98551ed054

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