Website Tracking & Analytics Audit

payhelm.com Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Last scanned Nov 4, 2026 — scored warn. Same result as last time.

Works, with issueshttps://www.payhelm.com/

Read the full audit summary

Your website's tracking setup is mostly in good shape, with Google Tag Manager (GTM) and Google Analytics 4 (GA4) functioning correctly on the homepage. The key events that fired include the OpenAI Ads Pixel, Google Ads, and GA4, which are all working as expected. However, there are a couple of areas that need attention: Google Consent Mode is not being utilized, which could affect data collection compliance, and the tag load performance is slower than ideal, which might impact user experience. Additionally, there is a noted gap with the 'view_item_list' event, which should be addressed to ensure comprehensive tracking of user interactions on your homepage. Since your store is not on Shopify, there are no concerns about Trekkie or Web Pixels API. Next, you should audit other critical pages like product, cart, and checkout pages to ensure all necessary events are firing correctly. Given the identified issues, I recommend connecting your store to PayHelm AI for more detailed insights and solutions.

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

100out of 100Grade AExcellent

SEO fundamentals look solid across all checks.

Title tagPass

Title is 53 characters — within the ideal 30–70 character range.

PayHelm: The Agentic Analytics Platform for Ecommerce (53 chars)

Meta descriptionPass

Meta description is 150 characters — within the ideal 70–160 character range.

AI Agent automates your ads, inventory, and email. AI Report Builder answers any business question i… (150 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

Your Data, Your Team, Your AI. Unified Trusted Source of Truth.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

No robots meta tag (defaults to index, follow).

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://www.payhelm.com/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI Discovery & AI SEOOpen to AI

100out of 100Grade AExcellent

AI discoverability looks strong — AI crawlers can access, parse, and cite this site's content.

llms.txt filePass

llms.txt is present and well-formed — AI assistants that check this file can quickly find your key pages and docs.

Found at /llms.txt with a title heading and 21 linked resources.

skill.md filePass

skill.md is present and describes agent-usable capabilities — AI agents that check this convention can find what the site exposes to them.

Found at /skill.md with a title heading.

AI crawler access (robots.txt)Pass

robots.txt doesn't block any major AI crawler — ChatGPT, Claude, Perplexity, and Google's AI features can all fetch and cite your content.

All 15 known AI crawlers are allowed.

Live AI crawler testPass

GPTBot's User-Agent successfully fetched the real page (HTTP 200, ~1513 words) — AI crawlers are not blocked at the server level.

GPTBot's User-Agent received HTTP 200 with ~1513 words of visible text.

Structured data for AI answersPass

Structured data (JSON-LD) is present with types AI answer engines commonly extract facts from (e.g. FAQPage, Product, Organization).

Schema.org types found: Organization, SoftwareApplication.

Server-rendered contentPass

Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.

~1660 words of text visible in the raw HTML response.

XML sitemapPass

A sitemap is available at /sitemap.xml, helping both search engines and AI crawlers discover your full set of pages efficiently.

Found at /sitemap.xml.

llms.txt / skill.md link integrityPass

Every endpoint and domain referenced in llms.txt / skill.md actually resolves — no hallucinated links for AI agents to trip over.

All 15 referenced links resolved successfully.

AI crawlers

GPTBot ✓OAI-SearchBot ✓ChatGPT-User ✓ClaudeBot ✓Claude-Web ✓anthropic-ai ✓PerplexityBot ✓Perplexity-User ✓Google-Extended ✓Applebot-Extended ✓Bytespider ✓CCBot ✓Amazonbot ✓cohere-ai ✓Meta-ExternalAgent ✓

WooCommercedetected

WooCommerce markup (woocommerce / wc-* classes) in HTML

GTM-WMBP43Bhead

Loaded

Tags(3)

Marketing & analytics tags observed sending data while the page loaded.

OpenAI Ads PixelPixel

3 hits

Google AdsConversion / Remarketing

3 hits

Google Analytics 4GA4 Event · G-WDQMHG5BXM

1 hit

Triggers(5)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(5)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

eventgtm.uniqueEventIdgtm.startcmdtarget

Network hits(9)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200pixelhttps://bzrcdn.openai.com/sdk/oaiq.min.js

200pixelhttps://bzrcdn.openai.com/pixel-config/v1/HAYpQZK4uce12BNnW1A3Wo.json

beaconpixelhttps://bzr.openai.com/v1/sdk/events?pid=HAYpQZK4uce12BNnW1A3Wo&st=oaiq-web&sv=0.1.100&t=1793887185473&ec=2

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=AW-807649243

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/807649243/?random=1793887186965&cv=11&fst=1793887186965&bg=ffffff&guid=ON&async=1&en=gtag.confi

204adshttps://stats.g.doubleclick.net/g/collect?v=2&tid=G-WDQMHG5BXM&cid=1834032046.1793887187&gtm=45be6b31v9118120533za208zd9118120533xf1&rcb=2&aip=1&dma=0&gcd=13l3l

beaconadshttps://ad.doubleclick.net/ccm/s/collect?auid=328626657.1793887187&gtm=45be6b31v9118120533za208zd9118120533xecxf1&fmt=8

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-WDQMHG5BXM&gtm=45be6b31v9118120533za208zd9118120533xf1&_p=1793887184054&_gaz=1&gcd=13l3l3l3l1l1&npa=0&dma=0&_eu

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-WMBP43B

Overall Tracking Health

84out of 100Grade BGood

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance4/10

Tag loading is slower than ideal.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceWarning

Google Tag Manager took 4.1s to load. Slow tag loading delays tracking and can hurt page performance — consider reducing the number of tags or loading them later.

GTM 4.11sGA4 first hit 3.09sDOM ready 1.40sPage load 1.42s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM container detectedPass

GTM-WMBP43B

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingPass

G-WDQMHG5BXM — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

WooCommerce platform detectedInfo

WooCommerce markup (woocommerce / wc-* classes) in HTML

This site runs on WooCommerce. Tracking setup and common pitfalls differ by platform, which is factored into this audit.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceWarning

GTM 4111ms, GA4 first hit 3089ms, DOMContentLoaded 1401ms

Google Tag Manager took 4.1s to load. Slow tag loading delays tracking and can hurt page performance — consider reducing the number of tags or loading them later.

Fix this issue

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

1 gap to verify0 observed· 10 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContent

Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Fix this gap

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContent

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCart

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cart

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cart

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_info

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchase

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

OpenAI Ads Pixel

OpenAI Ads Measurement Pixel found hardcoded directly in the page HTML.

Fix: This pixel is installed directly (OpenAI does not offer a GTM template), so hardcoding is expected — just make sure it only appears once per page.

Risk: A duplicate install (e.g. also added via a Custom HTML tag in GTM) would double-fire oaiq('measure', ...) conversion events and inflate reported conversions.

Report ID: 966a65bbca

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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