Website Tracking & Analytics Audit

payhelm.com Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Problems foundhttps://www.payhelm.com/

Read the full audit summary

The audit of your website's tracking setup reveals some critical issues that need attention. Google Tag Manager (GTM) is not loading correctly, which is a major concern as it impacts the overall tracking infrastructure. While Google Analytics 4 and Google Ads tags fired successfully, the failure of GTM to load suggests that other tags may not be firing as expected. Additionally, there is a warning regarding Google Consent Mode, which could affect compliance with privacy regulations. Since your store is not on Shopify, Trekkie and Web Pixels API are not applicable here, but it's important to ensure that all tracking tools are functioning properly. I recommend auditing other key pages like product, cart, and checkout to ensure comprehensive tracking coverage. Given the current issues, consider connecting your store to PayHelm AI for more in-depth analysis and solutions.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

WooCommercedetected

WooCommerce markup (woocommerce / wc-* classes) in HTML

GTM-WMBP43Bhead

Not loaded

Tags(2)

Marketing & analytics tags observed sending data while the page loaded.

Google AdsConversion / Remarketing

4 hits

Google Analytics 4GA4 Event

2 hits

Triggers(7)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(17)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

eventgtm.uniqueEventIdevent_categoryevent_labelvaluecustom_parametersgtm.historyChangeSourcegtm.oldUrlFragmentgtm.newUrlFragmentgtm.oldHistoryStategtm.newHistoryStategtm.oldUrlgtm.newUrlgtm.triggerscmdtargetparams

Network hits(7)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=AW-807649243

204adshttps://stats.g.doubleclick.net/g/collect?v=2&tid=G-WDQMHG5BXM&cid=1411846592.1784861685&gtm=45be67m0v9118120533za200zd9118120533&rcb=6&aip=1&dma=0&gcd=13l3l3l3

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-WDQMHG5BXM&gtm=45be67m0v9118120533za200zd9118120533&_p=1784861684432&_gaz=1&gcd=13l3l3l3l1l1&npa=0&dma=0&_eu=AA

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/807649243/?random=1784861684812&cv=11&fst=1784861684812&bg=ffffff&guid=ON&async=1&en=gtag.confi

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/807649243/?random=1784861685397&cv=11&fst=1784861685397&bg=ffffff&guid=ON&async=1&en=web_vitals

200adshttps://googleads.g.doubleclick.net/pagead/viewthroughconversion/807649243/?random=1784861685468&cv=11&fst=1784861685468&bg=ffffff&guid=ON&async=1&en=web_vitals

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-WDQMHG5BXM&gtm=45be67m0v9118120533za200zd9118120533&_p=1784861684432&gcd=13l3l3l3l1l1&npa=0&dma=0&_eu=AAAAAGQC&

JavaScript errors (20)

Refused to connect to 'https://ad.doubleclick.net/ccm/s/collect?auid=1103345530.1784861685&gtm=45be67m0v9118120533za200zd9118120533xec' because it violates the following Content Security Policy directive: "connect-src 'self' https://api.sendgrid.com https://www.google.com https://www.googletagmanage

Refused to connect to 'https://ad.doubleclick.net/ccm/s/collect?auid=1103345530.1784861685&gtm=45be67m0v9118120533za200zd9118120533xec' because it violates the document's Content Security Policy.

Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.

Minified React error #423; visit https://reactjs.org/docs/error-decoder.html?invariant=423 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.

Failed to load resource: net::ERR_FAILED

Failed to load resource: the server responded with a status of 404 ()

Overall Tracking Health

82out of 100Grade BGood

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking20/20

GA4 is installed and sending data.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 0.58sDOM ready 0.91sPage load 0.92s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsPass

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

enhanced-conversion params on Ads hit

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM container detectedPass

GTM-WMBP43B

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Fail

0/1 container(s) returned a successful gtm.js response.

The container script did not load (blocked, unpublished, or wrong ID), so no tags will fire.

Fix this issue

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingPass

GA4 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

20 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

WooCommerce platform detectedInfo

WooCommerce markup (woocommerce / wc-* classes) in HTML

This site runs on WooCommerce. Tracking setup and common pitfalls differ by platform, which is factored into this audit.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performancePass

GA4 first hit 584ms, DOMContentLoaded 911ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Pass

enhanced-conversion params on Ads hit

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

1 gap to verify0 observed· 10 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContent

Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Fix this gap

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContent

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCart

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cart

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cart

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_info

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchase

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Report ID: bed6d6e3fb

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

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