pdcaconsulting.com Tracking & SEO Audit — Grade B
A saved report based on tracking and pages observed during this scan.
Your website's tracking setup shows that Google Analytics 4 (GA4) is active and successfully collecting data, which is a positive sign for your analytics infrastructure. However, there are a couple of areas that need attention. The absence of a Google Tag Manager (GTM) container is noted, as you're using g…
Read the full audit summary
Your website's tracking setup shows that Google Analytics 4 (GA4) is active and successfully collecting data, which is a positive sign for your analytics infrastructure. However, there are a couple of areas that need attention. The absence of a Google Tag Manager (GTM) container is noted, as you're using gtag.js directly instead, which is not necessarily a problem but limits flexibility. Additionally, there are warnings about missing Google Consent Mode, which could affect compliance with privacy regulations. Since your site is not on Shopify, there are no concerns about Trekkie or Web Pixels API. The next step in your audit should be to check other key pages like product, cart, and checkout to ensure all necessary events are firing correctly. Given the warnings, I recommend connecting your store to PayHelm AI for more comprehensive insights and solutions.
Your website's tracking setup shows that Google Analytics 4 (GA4) is active and successfully collecting data, which is a positive sign for your analytics infrastructure. However, there are a couple of areas that need attention. The absence of a Google Tag Manager (GTM) container is noted, as you're using gtag.js directly instead, which is not necessarily a problem but limits flexibility. Additionally, there are warnings about missing Google Consent Mode, which could affect compliance with privacy regulations. Since your site is not on Shopify, there are no concerns about Trekkie or Web Pixels API. The next step in your audit should be to check other key pages like product, cart, and checkout to ensure all necessary events are firing correctly. Given the warnings, I recommend connecting your store to PayHelm AI for more comprehensive insights and solutions.
What to look at first
Priorities below are taken directly from findings in this report.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.