Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's home page reveals some areas that need attention. Currently, Google Tag Manager (GTM) is not set up, and instead, a direct gtag.js is being used, which is not ideal for managing tags efficiently. Although Google Analytics 4 (GA4) is present, it did not fire correctly, indicating a potential issue with data collection. Additionally, Google Consent Mode is not configured properly, which could affect how user consent is managed on your site. No Shopify-native analytics were detected, which is expected since your site is not on Shopify. However, the presence of Google Ads tags firing correctly is a positive sign. Next, you should audit other critical pages like product pages, the cart, and checkout to ensure all necessary events are firing as expected. Given the issues identified, I recommend connecting your store to PayHelm AI to help resolve these analytics setup challenges.
Tag setup present but not confirmed loading.
GA4 configured but no hits observed (may be consent-gated).
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode present but incomplete (v2 signals missing).
Tag load timing not measured.
No conflicting analytics IDs.
Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO fundamentals look solid across all checks.
Title is 44 characters — within the ideal 30–70 character range.
Professional Local Service Provider Profiles (44 chars)Meta description is 149 characters — within the ideal 70–160 character range.
Find trusted local professional service providers on PList.ca. Discover lawyers, accountants, plumbe… (149 chars)One H1 heading found — the recommended structure for every page.
PList.ca - Professional Profile Hosting PlatformNo noindex directive — the page is eligible to be indexed.
robots: index, followCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://plist.ca/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM-XXXX container; gtag.js present instead.
Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.
Fix this issueG-ZKR6F7RY6E — no /g/collect hit observed.
GA4 is configured but we did not see it send data on this page — it may be gated behind cookie consent or misconfigured.
Fix this issue1 error(s) logged.
JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.
default=false, update=true, signals=[none]
Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.
Fix this issueDOMContentLoaded 1076ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.
GA4 gtag.js snippet installed directly in the page HTML (outside GTM).
Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.
Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.
Manifest: Line: 1, column: 1, Syntax error.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.