Website Tracking & Analytics Audit

plist.ca Tracking & SEO Audit — Grade D

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://plist.ca/

Read the full audit summary

The audit of your website's home page reveals some areas that need attention. Currently, Google Tag Manager (GTM) is not set up, and instead, a direct gtag.js is being used, which is not ideal for managing tags efficiently. Although Google Analytics 4 (GA4) is present, it did not fire correctly, indicating a potential issue with data collection. Additionally, Google Consent Mode is not configured properly, which could affect how user consent is managed on your site. No Shopify-native analytics were detected, which is expected since your site is not on Shopify. However, the presence of Google Ads tags firing correctly is a positive sign. Next, you should audit other critical pages like product pages, the cart, and checkout to ensure all necessary events are firing as expected. Given the issues identified, I recommend connecting your store to PayHelm AI to help resolve these analytics setup challenges.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

100out of 100Grade AExcellent

SEO fundamentals look solid across all checks.

Title tagPass

Title is 44 characters — within the ideal 30–70 character range.

Professional Local Service Provider Profiles (44 chars)

Meta descriptionPass

Meta description is 149 characters — within the ideal 70–160 character range.

Find trusted local professional service providers on PList.ca. Discover lawyers, accountants, plumbe… (149 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

PList.ca - Professional Profile Hosting Platform

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

robots: index, follow

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://plist.ca/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

64out of 100Grade DNeeds work

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking10/20

GA4 configured but no hits observed (may be consent-gated).

Pageview / event coverage10/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode5/10

Consent Mode present but incomplete (v2 signals missing).

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

default: noupdate: yes✗ ad_user_data✗ ad_personalization

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 1.08sPage load 1.76s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM-XXXX container; gtag.js present instead.

Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.

Fix this issue

GA4 firingWarning

G-ZKR6F7RY6E — no /g/collect hit observed.

GA4 is configured but we did not see it send data on this page — it may be gated behind cookie consent or misconfigured.

Fix this issue

JavaScript errors during loadInfo

1 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Warning

default=false, update=true, signals=[none]

Consent Mode is set up, but the v2 signals (ad_user_data, ad_personalization) were not seen. Consent Mode v2 needs ad_user_data and ad_personalization for Google Ads remarketing and modeling to work.

Fix this issue

Tag load performanceInfo

DOMContentLoaded 1076ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Google Analytics 4 (direct gtag.js)

GA4 gtag.js snippet installed directly in the page HTML (outside GTM).

Fix: Remove the hardcoded GA4 snippet and manage it via a GTM 'Google Analytics: GA4 Configuration' tag.

Risk: Running GA4 both directly and via GTM sends duplicate pageviews and inflates every metric in your reports.

Report ID: 82e5d92346

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

Ask a follow-up question