Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup is mostly functional, with Google Tag Manager (GTM) and Google Analytics 4 (GA4) both successfully firing on your homepage. However, there are a few areas that need attention. The GTM snippet is not placed high enough in the HTML, which can affect how quickly it loads, and there is no <noscript> fallback, which could impact users with JavaScript disabled. Additionally, your Shopify-native analytics and Trekkie/Web Pixels API are not detected, which means you might be missing out on some Shopify-specific insights. There are no duplicate pixel risks identified, which is good for data accuracy. Next, consider auditing your product, cart, checkout, and order-confirmation pages to ensure comprehensive tracking across your site. Given the current issues, it would be beneficial to connect your store to PayHelm AI for more detailed insights and recommendations.
GTM container installed and loading.
GA4 is installed and sending data.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode v2 configured.
Tags load quickly.
No conflicting analytics IDs.
Consent Mode v2 is configured via Shopify Customer Privacy. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.
Tags loaded quickly (GTM in 0.72s) — no performance concern.
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO basics are mostly in place with a few opportunities to improve.
Title is 51 characters — within the ideal 30–70 character range.
Reliable Flooring Services in London | Pro Fittings (51 chars)Meta description is 155 characters — within the ideal 70–160 character range.
Pro Fittings Ltd offers reliable flooring services in London. Our expert floor fitters near you prov… (155 chars)No H1 heading found. Search engines use H1 to understand the page's primary topic — every page should have exactly one.
No H1 tag found.No noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).Canonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://www.profittingsltd.co.uk/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentAI discoverability looks strong — AI crawlers can access, parse, and cite this site's content.
llms.txt is present and well-formed — AI assistants that check this file can quickly find your key pages and docs.
Found at /llms.txt with a title heading and 37 linked resources.robots.txt doesn't block any major AI crawler — ChatGPT, Claude, Perplexity, and Google's AI features can all fetch and cite your content.
All 15 known AI crawlers are allowed.GPTBot's User-Agent successfully fetched the real page (HTTP 200, ~5411 words) — AI crawlers are not blocked at the server level.
GPTBot's User-Agent received HTTP 200 with ~5411 words of visible text.Structured data (JSON-LD) is present with types AI answer engines commonly extract facts from (e.g. FAQPage, Product, Organization).
Schema.org types found: WebSite, FAQPage.Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.
~262 words of text visible in the raw HTML response.A sitemap is available at /sitemap.xml, helping both search engines and AI crawlers discover your full set of pages efficiently.
Found at /sitemap.xml.Marketing & analytics tags observed sending data while the page loaded.
Every dataLayer push observed during page load — with full payload and configuration analysis.
›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.
Data points present in the dataLayer that your tags can read (the values pushed alongside each event).
The actual tracking requests your browser sent — the ground-truth proof that a tag fired.
GTM-KBCH3ZHZ
A Google Tag Manager container is installed on this page.
1/1 container(s) returned a successful gtm.js response.
The container's JavaScript downloaded successfully, so GTM can run.
No <noscript> fallback found in the HTML source.
The recommended <noscript> fallback is missing. It's minor, but Google's standard install includes it.
Fix this issueGTM snippet was not found high in <head>.
The container loads later than recommended. Tags may fire late and miss early page activity.
Fix this issueG-DZ6WPFNC76 — collect hit observed.
Google Analytics 4 is actively sending pageview/event data.
default=true, update=true, signals=[wait_for_update, ad_storage, ad_user_data, ad_personalization, analytics_storage], CMP=Shopify Customer Privacy
Consent Mode v2 is configured via Shopify Customer Privacy. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.
GTM 719ms, GA4 first hit 1431ms, DOMContentLoaded 486ms
Tags loaded quickly (GTM in 0.72s) — no performance concern.
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.