Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your homepage indicates some critical gaps in your website's tracking setup. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) setup detected, which means you are missing out on essential visitor tracking and analytics capabilities. Additionally, Shopify's native analytics and tracking tools, such as Trekkie and the Web Pixels API, are not present, which could impact your ability to gather insights from Shopify's platform. There are no tags or triggers firing, and a JavaScript error was noted, which could affect site performance or functionality. Given these issues, it's crucial to address these tracking gaps to ensure you have accurate data for decision-making. I recommend connecting your store to PayHelm AI to help resolve these issues and optimize your analytics setup. Next, consider auditing other critical pages like product, cart, checkout, and order-confirmation pages to ensure comprehensive tracking across your site.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
SEO fundamentals look solid across all checks.
Title is 61 characters — within the ideal 30–70 character range.
Reselling Made Easy: List Once, Sell Everywhere | SpareDollar (61 chars)Meta description is 155 characters — within the ideal 70–160 character range.
Built by eBay sellers: photograph an item, let AI draft the listing, approve it, and crosslist every… (155 chars)One H1 heading found — the recommended structure for every page.
List once.Sell on every marketplace.No noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).Canonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://sparedollar.ioAll core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentAI discoverability looks strong — AI crawlers can access, parse, and cite this site's content.
llms.txt is present and well-formed — AI assistants that check this file can quickly find your key pages and docs.
Found at /llms.txt with a title heading and 12 linked resources.robots.txt doesn't block any major AI crawler — ChatGPT, Claude, Perplexity, and Google's AI features can all fetch and cite your content.
All 15 known AI crawlers are allowed.Structured data (JSON-LD) is present with types AI answer engines commonly extract facts from (e.g. FAQPage, Product, Organization).
Schema.org types found: Organization, WebSite, SoftwareApplication, HowTo.Meaningful text content is present in the raw HTML response — AI crawlers that don't execute JavaScript can still read and cite this page.
~743 words of text visible in the raw HTML response.A sitemap is available at /sitemap.xml, helping both search engines and AI crawlers discover your full set of pages efficiently.
Found at /sitemap.xml.No GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
1 error(s) logged.
JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.
No consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
DOMContentLoaded 437ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Minified React error #418; visit https://react.dev/errors/418?args[]=HTML&args[]= for the full message or use the non-minified dev environment for full errors and additional helpful warnings.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.