Website Tracking & Analytics Audit

speedystaples.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://www.speedystaples.com/

Read the full audit summary

Your website's tracking setup is mostly in good shape, but there are a few areas that need attention. Google Analytics 4 is properly installed and firing as expected on your homepage, and Google Ads tracking is also functioning correctly. However, there is a warning regarding Shopify's native analytics tool, Trekkie, which is not sending data as expected. This could potentially lead to incomplete analytics data from Shopify. The Web Pixels API is present and functioning, which helps mitigate duplicate pixel risks. Next, you should audit your product, cart, and checkout pages to ensure all necessary events are firing correctly. Given the issues with Trekkie, I recommend connecting your store to PayHelm AI for a more comprehensive analysis and solutions.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

95out of 100Grade AExcellent

SEO basics are mostly in place with a few opportunities to improve.

Title tagWarning

Title is 77 characters. Google may truncate titles over ~70 chars in search results.

Renewed & Refurbished Desktops, Gaming PCs & Laptops | Speedy Staples (77 chars)

Meta descriptionPass

Meta description is 151 characters — within the ideal 70–160 character range.

Shop renewed and refurbished desktop computers, budget gaming PCs, office desktops, mini PCs, and la… (151 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

Renewed Desktops, Gaming PCs & Laptops

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

No robots meta tag (defaults to index, follow).

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://www.speedystaples.com/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Shopify Store Detectedmtgeeks.myshopify.com

Trekkie / Native Analytics

Present — no beacon observed

Web Pixels API

Active (Customer Events sandbox)

Shopify Analytics

Present

On Shopify, pixels can fire from three independent sources: GTM tags, hardcoded theme code, and Shopify Customer Events. Duplicate fires inflate conversion counts and corrupt ROAS — see the checks below for details.

No GTM container was detected on this page.

Overall Tracking Health

92out of 100Grade AExcellent

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking20/20

GA4 is installed and sending data.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode10/10

Consent Mode v2 configured.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Pass

Consent Mode v2 is configured via Shopify Customer Privacy. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

default: yesupdate: yes✓ ad_storage✓ ad_user_data✓ ad_personalization✓ analytics_storageCMP: Shopify Customer Privacy

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 4.20sDOM ready 3.00sPage load 4.27s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsPass

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

user_data parameter

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM containerInfo

No GTM-XXXX container; gtag.js present instead.

No GTM container detected. This store relies on Shopify Web Pixels and direct gtag.js — a perfectly valid architecture for Shopify. GTM may improve centralised management but is not required.

GA4 firingPass

G-ZJBDBYJ9V6 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Shopify platform detectedPass

Shop: mtgeeks.myshopify.com

This is a Shopify store. Pixels can fire from three sources: GTM tags, hardcoded theme code, and Shopify Customer Events (Web Pixels API sandbox). All three are audited here.

Shopify native analytics (Trekkie)Warning

Trekkie loaded but no monorail beacon observed

Trekkie is present but no network beacon was observed — it may be blocked, gated behind consent, or misconfigured.

Fix this issue

Shopify Web Pixels API (Customer Events)Pass

Web Pixels API / Shopify.analytics detected — pixels run in a sandboxed iframe

Shopify's Web Pixels API is active. Pixels installed via Shopify Admin → Settings → Customer Events run in a sandboxed iframe, independently of GTM — they cannot interfere with each other, but duplicates are still possible if the same vendor is also in GTM or theme code.

Shopify platform detectedInfo

cdn.shopify.com / window.Shopify

This site runs on Shopify. Tracking setup and common pitfalls differ by platform, which is factored into this audit.

Google Consent Mode v2Pass

default=true, update=true, signals=[ad_storage, ad_user_data, ad_personalization, analytics_storage], CMP=Shopify Customer Privacy

Consent Mode v2 is configured via Shopify Customer Privacy. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

Tag load performancePass

GA4 first hit 4203ms, DOMContentLoaded 2997ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Pass

user_data parameter

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

0 observed· 11 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContentfound in JS ✓

Not observed firing, but 'view_item_list' was found configured in the site's JavaScript. It may fire only when users take specific actions or visit the relevant page type. Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility. On Shopify, events may fire via Customer Events (Shopify Web Pixels sandbox) and may not be visible in the dataLayer — verify in Shopify Admin → Settings → Customer Events.

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page. On Shopify, events may fire via Customer Events (Shopify Web Pixels sandbox) and may not be visible in the dataLayer — verify in Shopify Admin → Settings → Customer Events.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContentfound in JS ✓

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCartfound in JS ✓

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cartfound in JS ✓

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cartfound in JS ✓

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckoutfound in JS ✓

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_infofound in JS ✓

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfofound in JS ✓

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchasefound in JS ✓

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Multi-page Coverage — 1 additional page checked

The audit automatically visited additional page types discovered on the site to verify tags fire across the full funnel, not just on the entry page.

Collection/collections/gaming-desktop-computers

GTM: not loadedGA4: not firingGoogle (gtag.js)

gtm.domgtm.load

Report ID: bea37908d5

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

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