Website Tracking & Analytics Audit

textnow.com Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://www.textnow.com/

Read the full audit summary

The audit of your website's home page reveals a few important points about your tracking setup. One of your Google Tag Manager (GTM) containers (GTM-K9LG27T) did not load, which could affect the reliability of your data collection. However, your Google Analytics 4 (GA4) is set up correctly and successfully fired, along with Google Ads and Microsoft Ads tags. There are some minor issues, such as the absence of a <noscript> fallback, which is a backup for users with JavaScript disabled, and a warning about checkout and purchase tracking, but these are not critical for the home page. Since your store is not on Shopify, there's no need to worry about Trekkie or Web Pixels API. The next step is to audit other key pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking. Given the GTM loading issue, I recommend connecting your store to PayHelm AI for a more in-depth analysis and resolution.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-K9LG27Thead

Not loaded

Tags(4)

Marketing & analytics tags observed sending data while the page loaded.

Google AdsConversion / Remarketing

2 hits

Microsoft Ads (UET)Conversion / Remarketing

4 hits

Google Analytics 4GA4 Event · G-F10BQ5D103

1 hit

Microsoft ClarityAnalytics

6 hits

Triggers(5)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(7)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

verticalgtm.starteventgtm.uniqueEventIdcmdtargetparams

Network hits(15)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-P54TXR9

beaconadshttps://ad.doubleclick.net/ccm/s/collect?auid=1903565756.1783844451&gtm=45He6781v79288025za200zd79288025xea

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-F10BQ5D103&cx=c&gtm=4e6781

200adshttps://bat.bing.com/bat.js

204adshttps://stats.g.doubleclick.net/g/collect?v=2&tid=G-F10BQ5D103&cid=44532292.1783844451&gtm=45je6781v881820392z879288025za20gzb79288025zd79288025&rcb=9&aip=1&dma

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-F10BQ5D103&gtm=45je6781v881820392z879288025za20gzb79288025zd79288025&_p=1783844450587&_gaz=1&gcs=G111&gcd=13t3t

200adshttps://bat.bing.com/p/action/187138156.js

204adshttps://bat.bing.com/actionp/0?ti=187138156&tm=gtm002&Ver=2&mid=c85c8026-1456-42b0-aaef-7202260628e9&bo=1&evt=consent&src=default&cdb=AQAS&asc=G

204adshttps://bat.bing.com/action/0?ti=187138156&tm=gtm002&Ver=2&mid=c85c8026-1456-42b0-aaef-7202260628e9&bo=2&sid=98372be07dca11f1b1dd71c50d1db61a&vid=983767607dca11

200analyticshttps://www.clarity.ms/tag/uet/187138156

200analyticshttps://scripts.clarity.ms/0.8.67/clarity.js

204analyticshttps://r.clarity.ms/collect

302analyticshttps://c.clarity.ms/c.gif

200analyticshttps://c.clarity.ms/c.gif?ctsa=mr&CtsSyncId=22773E732642452290F14AAA21F11C35&MUID=3E74F65AF93761AC0705E1CEF8136016

204analyticshttps://r.clarity.ms/collect

GTM-P54TXR9head

Loaded

Tags(4)

Marketing & analytics tags observed sending data while the page loaded.

Google AdsConversion / Remarketing

2 hits

Microsoft Ads (UET)Conversion / Remarketing

4 hits

Google Analytics 4GA4 Event · G-F10BQ5D103

1 hit

Microsoft ClarityAnalytics

6 hits

Triggers(5)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(7)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

verticalgtm.starteventgtm.uniqueEventIdcmdtargetparams

Network hits(15)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-P54TXR9

beaconadshttps://ad.doubleclick.net/ccm/s/collect?auid=1903565756.1783844451&gtm=45He6781v79288025za200zd79288025xea

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-F10BQ5D103&cx=c&gtm=4e6781

200adshttps://bat.bing.com/bat.js

204adshttps://stats.g.doubleclick.net/g/collect?v=2&tid=G-F10BQ5D103&cid=44532292.1783844451&gtm=45je6781v881820392z879288025za20gzb79288025zd79288025&rcb=9&aip=1&dma

beaconga4-collecthttps://analytics.google.com/g/collect?v=2&tid=G-F10BQ5D103&gtm=45je6781v881820392z879288025za20gzb79288025zd79288025&_p=1783844450587&_gaz=1&gcs=G111&gcd=13t3t

200adshttps://bat.bing.com/p/action/187138156.js

204adshttps://bat.bing.com/actionp/0?ti=187138156&tm=gtm002&Ver=2&mid=c85c8026-1456-42b0-aaef-7202260628e9&bo=1&evt=consent&src=default&cdb=AQAS&asc=G

204adshttps://bat.bing.com/action/0?ti=187138156&tm=gtm002&Ver=2&mid=c85c8026-1456-42b0-aaef-7202260628e9&bo=2&sid=98372be07dca11f1b1dd71c50d1db61a&vid=983767607dca11

200analyticshttps://www.clarity.ms/tag/uet/187138156

200analyticshttps://scripts.clarity.ms/0.8.67/clarity.js

204analyticshttps://r.clarity.ms/collect

302analyticshttps://c.clarity.ms/c.gif

200analyticshttps://c.clarity.ms/c.gif?ctsa=mr&CtsSyncId=22773E732642452290F14AAA21F11C35&MUID=3E74F65AF93761AC0705E1CEF8136016

204analyticshttps://r.clarity.ms/collect

JavaScript errors (1)

Failed to load resource: the server responded with a status of 401 ()

Overall Tracking Health

100out of 100Grade AExcellent

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Ecommerce funnel coverage20/20

4 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode10/10

Consent Mode v2 configured.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Pass

Consent Mode v2 is configured via OneTrust. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

default: yesupdate: yes✓ ad_storage✓ ad_user_data✓ ad_personalization✓ analytics_storage✓ functionality_storage✓ personalization_storage✓ security_storageCMP: OneTrust

Tag PerformancePass

Tags loaded quickly (GTM in 0.52s) — no performance concern.

GTM 0.52sGA4 first hit 1.37sDOM ready 0.99sPage load 1.90s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsPass

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

enhanced_conversion_data in code

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM container detectedPass

GTM-K9LG27T, GTM-P54TXR9

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Warning

1/2 container(s) returned a successful gtm.js response.

Some containers loaded but at least one did not — check the container ID is published and not blocked.

Fix this issue

Noscript fallback presentWarning

No <noscript> fallback found in the HTML source.

The recommended <noscript> fallback is missing. It's minor, but Google's standard install includes it.

Fix this issue

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMPass

dataLayer is defined before the container snippet.

Data is available to tags from the very first event.

GA4 firingPass

G-F10BQ5D103 — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

1 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Pass

default=true, update=true, signals=[ad_storage, ad_user_data, ad_personalization, analytics_storage, functionality_storage, personalization_storage, security_storage], CMP=OneTrust

Consent Mode v2 is configured via OneTrust. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

Tag load performancePass

GTM 519ms, GA4 first hit 1366ms, DOMContentLoaded 989ms

Tags loaded quickly (GTM in 0.52s) — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Pass

enhanced_conversion_data in code

Google Ads Enhanced Conversions appear to be set up — hashed first-party data is being passed to improve conversion accuracy.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

0 observed· 11 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContentfound in JS ✓

Not observed firing, but 'view_item_list' was found configured in the site's JavaScript. It may fire only when users take specific actions or visit the relevant page type. Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Product Click from Listmedium

select_itemfound in JS ✓

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContentfound in JS ✓

Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCartfound in JS ✓

Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.

Remove from Cartmedium

remove_from_cart

Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.

Cart / Bag Page Viewhigh

view_cart

Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.

Shipping Info Enteredhigh

add_shipping_info

Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.

Purchase / Order Confirmationcritical

purchaseMeta: Purchasefound in JS ✓

Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

Report ID: a819aa97a1

Your tracking has gaps — PayHelm can fix this.

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