Website Tracking & Analytics Audit

theatomic.com.au Tracking & SEO Audit — Grade B

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://www.theatomic.com.au/

Read the full audit summary

Your website's tracking setup has some areas that need attention. The Google Tag Manager (GTM) is correctly implemented and functioning, and Google Analytics 4 (GA4) is firing as expected on your homepage. However, there are a few concerns: the dataLayer wasn't initialized before the GTM container, which could affect data accuracy, and there's no Google Consent Mode in place, which is important for compliance with privacy regulations. Additionally, the tag load performance is slower than ideal, which might impact user experience. Since your store is not using Shopify, there's no need to worry about Trekkie or duplicate pixel risks. Next, you should audit other key pages like product, cart, checkout, and order-confirmation to ensure comprehensive tracking. Given the issues identified, I recommend connecting your store to PayHelm AI for deeper insights and solutions.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

GTM-N4LV88LNhead

Loaded

Tags(1)

Marketing & analytics tags observed sending data while the page loaded.

Google Analytics 4GA4 Event · G-MNZCHMMGYY

1 hit

Triggers(3)

Every dataLayer push observed during page load — with full payload and configuration analysis.

›GTM lifecycle events (3)— gtm.js, gtm.dom, gtm.load, etc.

Variables(3)

Data points present in the dataLayer that your tags can read (the values pushed alongside each event).

gtm.starteventgtm.uniqueEventId

Network hits(3)

The actual tracking requests your browser sent — the ground-truth proof that a tag fired.

200gtm.jshttps://www.googletagmanager.com/gtm.js?id=GTM-N4LV88LN

200gtag.jshttps://www.googletagmanager.com/gtag/js?id=G-MNZCHMMGYY&cx=c&gtm=4e67d0

beaconga4-collecthttps://www.google-analytics.com/g/collect?v=2&tid=G-MNZCHMMGYY&gtm=45je67d0v9256210125z89256192575za20gzb9256192575zd9256192575&_p=1784109525475&gcd=13l3l3l3l1

Overall Tracking Health

84out of 100Grade BGood

Tag manager installed20/20

GTM container installed and loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance4/10

Tag loading is slower than ideal.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceWarning

Google Tag Manager took 3.8s to load. Slow tag loading delays tracking and can hurt page performance — consider reducing the number of tags or loading them later.

GTM 3.77sGA4 first hit 4.01sDOM ready 3.55sPage load 4.08s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM container detectedPass

GTM-N4LV88LN

A Google Tag Manager container is installed on this page.

Container script loads (gtm.js)Pass

1/1 container(s) returned a successful gtm.js response.

The container's JavaScript downloaded successfully, so GTM can run.

Noscript fallback presentPass

Found <noscript> ns.html iframe.

The fallback for visitors with JavaScript disabled is in place.

Snippet placement in <head>Pass

GTM snippet appears inside <head>.

The container is loaded early, as Google recommends, so tags fire as soon as possible.

dataLayer initialised before GTMWarning

dataLayer was not clearly initialised before the container snippet.

If the container loads before dataLayer is ready, early values (like ecommerce data) can be lost.

Fix this issue

GA4 firingPass

G-MNZCHMMGYY — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceWarning

GTM 3766ms, GA4 first hit 4007ms, DOMContentLoaded 3551ms

Google Tag Manager took 3.8s to load. Slow tag loading delays tracking and can hurt page performance — consider reducing the number of tags or loading them later.

Fix this issue

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: 1d6f54ea97

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

Ask a follow-up question