Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's home page reveals some important insights regarding your tracking setup. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) tracking in place, which means you're missing out on valuable data collection opportunities. Additionally, your site does not appear to be using Shopify's native analytics tools, as there is no evidence of Trekkie or the Web Pixels API being active. This lack of tracking infrastructure is a significant gap that could impact your ability to understand customer behavior and optimize your site effectively. Since your site is not on Shopify, there's no risk of duplicate pixel issues from Shopify's tracking tools. To improve your analytics setup, I recommend auditing other key pages such as product pages, the cart, and checkout to ensure comprehensive tracking coverage. Given the current gaps, consider connecting your store to PayHelm AI to enhance your analytics capabilities and gain deeper insights into your business performance.
No GTM container or gtag.js detected.
No GA4 measurement detected.
4 of 4 key funnel stages look healthy.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
SEO fundamentals look solid across all checks.
Title is 57 characters — within the ideal 30–70 character range.
Plumber in New Port Richey, FL | The Clog Father Plumbing (57 chars)Meta description is 156 characters — within the ideal 70–160 character range.
Licensed New Port Richey plumber. Drain cleaning, water heaters, gas lines and repairs across Tampa … (156 chars)One H1 heading found — the recommended structure for every page.
New Port Richey PlumberNo noindex directive — the page is eligible to be indexed.
robots: index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:largeCanonical tag points to the page itself — no duplicate-content signals sent to search engines.
https://theclogfatherplumbing.com/All core Open Graph tags found — links display richly when shared on social media.
og:title ✓ og:description ✓ og:image ✓Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).
JSON-LD script foundViewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentWooCommerce markup (woocommerce / wc-* classes) in HTML
No GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
WooCommerce markup (woocommerce / wc-* classes) in HTML
This site runs on WooCommerce. Tracking setup and common pitfalls differ by platform, which is factored into this audit.
No consent API calls observed
No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.
DOMContentLoaded 530ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
purchase observed=false, checkout page audited=false
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
Fix this issueFunnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.
Discovery
Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.
Fix this gapNot observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.
Consideration
Not observable on home pages — 'view_item' only fires on product detail pages. Audit that page type to verify coverage.
Cart Activity
Not observable on home pages — 'add_to_cart' only fires on product pages and cart. Audit that page type to verify coverage.
Not observable on home pages — 'remove_from_cart' only fires on cart page. Audit that page type to verify coverage.
Not observable on home pages — 'view_cart' only fires on cart page. Audit that page type to verify coverage.
Checkout Funnel
Not observable on home pages — 'begin_checkout' only fires on checkout entry page. Audit that page type to verify coverage.
Not observable on home pages — 'add_shipping_info' only fires on checkout shipping step. Audit that page type to verify coverage.
Not observable on home pages — 'add_payment_info' only fires on checkout payment step. Audit that page type to verify coverage.
Not observable on home pages — 'purchase' only fires on order confirmation / thank-you page. Audit that page type to verify coverage.
Post-Purchase
This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.