Website Tracking & Analytics Audit

turasimmigration.ca Tracking & SEO Audit — Grade A

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://turasimmigration.ca/

Read the full audit summary

The audit of your website's home page shows that Google Analytics 4 (GA4) is properly set up and firing correctly, which is a good sign for tracking visitor data. However, there is a warning regarding the absence of a Google Tag Manager (GTM) container; instead, your site uses gtag.js for analytics, which is functional but may limit flexibility for future tracking enhancements. There are no Shopify-native analytics or pixel setups detected, which is expected since your site does not appear to be a Shopify store. There are some JavaScript errors logged, but they don't seem to impact the current analytics setup. To ensure comprehensive tracking, consider auditing other key pages like product, cart, checkout, and order-confirmation pages to confirm that all necessary events are firing as expected. If you encounter any analytics issues or need further assistance, I recommend connecting your store to PayHelm AI for advanced insights and support.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

93out of 100Grade AExcellent

SEO basics are mostly in place with a few opportunities to improve.

Title tagPass

Title is 50 characters — within the ideal 30–70 character range.

Turas Immigration — Licensed RCIC. Proven results. (50 chars)

Meta descriptionWarning

Meta description is 280 characters. Google may truncate descriptions over ~160 chars.

Turas Immigration is a Regulated Canadian Immigration Consultant (RCIC) practice led by Vanessa Cons… (280 chars)

H1 headingPass

One H1 heading found — the recommended structure for every page.

Your Canadiandream, handled with care.

Robots / indexabilityPass

No noindex directive — the page is eligible to be indexed.

No robots meta tag (defaults to index, follow).

Canonical URLPass

Canonical tag points to the page itself — no duplicate-content signals sent to search engines.

https://turasimmigration.ca/

Open Graph tagsPass

All core Open Graph tags found — links display richly when shared on social media.

og:title ✓ og:description ✓ og:image ✓

Structured data (Schema.org)Pass

Structured data found — search engines can use it to generate rich results (star ratings, FAQs, products, breadcrumbs, etc.).

JSON-LD script found

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

92out of 100Grade AExcellent

Tag manager installed12/20

Tag setup present but not confirmed loading.

GA4 tracking20/20

GA4 is installed and sending data.

Pageview / event coverage20/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode10/10

Consent Mode v2 configured.

Performance10/10

Tags load quickly.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Pass

Consent Mode v2 is configured. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

default: yesupdate: yes✓ analytics_storage✓ ad_storage✓ ad_user_data✓ ad_personalization✓ wait_for_update

Tag PerformancePass

Tags loaded quickly — no performance concern.

GA4 first hit 1.33sDOM ready 0.56sPage load 1.01s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM-XXXX container; gtag.js present instead.

Tags are loaded directly via gtag.js rather than through Tag Manager. That works, but you lose GTM's centralised management, versioning, and conditional firing controls.

Fix this issue

GA4 firingPass

G-2SP0PVDZ9B — collect hit observed.

Google Analytics 4 is actively sending pageview/event data.

JavaScript errors during loadInfo

3 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Pass

default=true, update=true, signals=[analytics_storage, ad_storage, ad_user_data, ad_personalization, wait_for_update]

Consent Mode v2 is configured. The default and update calls and the v2 signals (ad_user_data, ad_personalization) are all present.

Tag load performancePass

GA4 first hit 1326ms, DOMContentLoaded 558ms

Tags loaded quickly — no performance concern.

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: 06ce17836f

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

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