Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
The audit of your website's tracking setup revealed some important insights. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) tracking present on the page, which is a concern as these are essential for comprehensive analytics. The only tag that successfully fired was the Pinterest Tag. There are warnings about missing GTM and Google Consent Mode, which could impact data accuracy and compliance. Additionally, Shopify-specific analytics tools like Trekkie and the Web Pixels API were not detected, which means there is no risk of duplicate pixel firing, but it also indicates a lack of Shopify-native analytics. To ensure all critical events are tracked, I recommend auditing other key pages like the product page, cart, checkout, and order-confirmation. Given the current gaps, it would be beneficial to connect your store to PayHelm AI for enhanced tracking and insights.
No GTM container or gtag.js detected.
No GA4 measurement detected.
1 of 4 key funnel stages look healthy.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
No GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
2 error(s) logged.
JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueDOMContentLoaded 1090ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
purchase observed=false, checkout page audited=false
We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.
Fix this issueFunnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.
Discovery
Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.
Fix this gapNot observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.
Consideration
No ecommerce tracking detected on this page. Add a 'view_item' dataLayer push on your product detail pages.
Fix this gapCart Activity
Not observed during this load — 'add_to_cart' requires user interaction on product pages and cart. Verify by manually testing the action on that page.
Not observed during this load — 'remove_from_cart' requires user interaction on cart page. Verify by manually testing the action on that page.
Not observed on this page. Set up 'view_cart' on your cart page for funnel visibility.
Fix this gapCheckout Funnel
No ecommerce tracking detected on this page. Add a 'begin_checkout' dataLayer push on your checkout entry page.
Fix this gapNot observed during this load — 'add_shipping_info' requires user interaction on checkout shipping step. Verify by manually testing the action on that page.
Not observed during this load — 'add_payment_info' requires user interaction on checkout payment step. Verify by manually testing the action on that page.
No ecommerce tracking detected on this page. Add a 'purchase' dataLayer push on your order confirmation / thank-you page.
Fix this gapPost-Purchase
This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.
These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.
Pinterest Tag hardcoded in the page HTML.
Fix: Use a GTM Custom HTML tag or Pinterest's GTM template.
Risk: No centralised versioning or conditional firing without a code deploy.
Failed to load resource: the server responded with a status of 404 ()
Not signed in with the identity provider.
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.