Website Tracking & Analytics Audit

uk.pinterest.com Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://uk.pinterest.com/mytcsss2/

Read the full audit summary

The audit of your website's tracking setup revealed some important insights. Currently, there is no Google Tag Manager (GTM) container or Google Analytics 4 (GA4) tracking present on the page, which is a concern as these are essential for comprehensive analytics. The only tag that successfully fired was the Pinterest Tag. There are warnings about missing GTM and Google Consent Mode, which could impact data accuracy and compliance. Additionally, Shopify-specific analytics tools like Trekkie and the Web Pixels API were not detected, which means there is no risk of duplicate pixel firing, but it also indicates a lack of Shopify-native analytics. To ensure all critical events are tracked, I recommend auditing other key pages like the product page, cart, checkout, and order-confirmation. Given the current gaps, it would be beneficial to connect your store to PayHelm AI for enhanced tracking and insights.

SEO review not includedAI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

Overall Tracking Health

32out of 100Grade FPoor

Tag manager installed0/20

No GTM container or gtag.js detected.

GA4 tracking0/20

No GA4 measurement detected.

Ecommerce funnel coverage5/20

1 of 4 key funnel stages look healthy.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Warning

No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 1.09sPage load 2.29s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout & Purchase CoverageWarning

We couldn't reach the checkout or order-confirmation page during this audit, so purchase tracking is unverified. Purchase is the single most important event to get right — test it with a real or test order and confirm the 'purchase' event fires once on the thank-you page.

Checks

GTM containerWarning

No GTM container found.

No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.

Fix this issue

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

JavaScript errors during loadInfo

2 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Warning

No consent API calls observed

Fix this issue

Tag load performanceInfo

DOMContentLoaded 1090ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checkout / purchase coverageWarning

purchase observed=false, checkout page audited=false

Fix this issue

Marketing Funnel Coverage

5 gaps to verify0 observed· 6 not auditable on this page

Funnel events are page-specific: purchase only fires on order confirmation, add_to_cart requires a user click. Events shown as are not observable on this page type — audit each page separately for full coverage.

Discovery

Product List / Collection Viewhigh

view_item_listMeta: ViewContent

Not observed on this page. Set up 'view_item_list' on your collection/category/search pages for funnel visibility.

Fix this gap

Product Click from Listmedium

select_item

Not observed during this load — 'select_item' requires user interaction on collection/category pages. Verify by manually testing the action on that page.

Consideration

Product Detail Page Viewcritical

view_itemMeta: ViewContent

No ecommerce tracking detected on this page. Add a 'view_item' dataLayer push on your product detail pages.

Fix this gap

Cart Activity

Add to Cartcritical

add_to_cartMeta: AddToCart

Not observed during this load — 'add_to_cart' requires user interaction on product pages and cart. Verify by manually testing the action on that page.

Remove from Cartmedium

remove_from_cart

Not observed during this load — 'remove_from_cart' requires user interaction on cart page. Verify by manually testing the action on that page.

Cart / Bag Page Viewhigh

view_cart

Not observed on this page. Set up 'view_cart' on your cart page for funnel visibility.

Fix this gap

Checkout Funnel

Begin Checkoutcritical

begin_checkoutMeta: InitiateCheckout

No ecommerce tracking detected on this page. Add a 'begin_checkout' dataLayer push on your checkout entry page.

Fix this gap

Shipping Info Enteredhigh

add_shipping_info

Not observed during this load — 'add_shipping_info' requires user interaction on checkout shipping step. Verify by manually testing the action on that page.

Payment Info Enteredhigh

add_payment_infoMeta: AddPaymentInfo

Not observed during this load — 'add_payment_info' requires user interaction on checkout payment step. Verify by manually testing the action on that page.

Purchase / Order Confirmationcritical

purchaseMeta: Purchase

No ecommerce tracking detected on this page. Add a 'purchase' dataLayer push on your order confirmation / thank-you page.

Fix this gap

Post-Purchase

Refund / Order Cancellationlow

refund

This event fires server-side (server-side or order management system) and cannot be observed by a browser-based audit.

On-page Scripts — Should Be in GTM (1)

These tracking scripts are hardcoded directly in your page HTML. Moving them into GTM makes them easier to update, pause, version, and conditionally fire — without touching your code.

Pinterest Tag

Pinterest Tag hardcoded in the page HTML.

Fix: Use a GTM Custom HTML tag or Pinterest's GTM template.

Risk: No centralised versioning or conditional firing without a code deploy.

Report ID: cea61f0e45

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

Ask a follow-up question