Website Tracking & Analytics Audit
Free SEO + tracking audit — see exactly what's broken in under 60 seconds
Your website's tracking setup has some critical issues that need attention. Currently, there is no Google Tag Manager (GTM) container found, and Google Analytics 4 (GA4) is not firing, which means you're not collecting any analytics data from your homepage. Additionally, there are several console errors indicating resources failing to load, which could affect site performance and user experience. Since your site is on Shopify, it's concerning that no Shopify-native analytics, Trekkie, or Web Pixels API were detected, which could lead to missing out on valuable insights. The next step is to audit other key pages like the product page, cart, checkout, and order-confirmation to ensure tracking is functioning correctly across your site. Given these issues, I recommend connecting your store to PayHelm AI for a more comprehensive analysis and solutions.
No GTM container or gtag.js detected.
No GA4 measurement detected.
Not an ecommerce store — scored on basic analytics coverage.
No data-quality issues found in tracked events.
Consent Mode not detected.
Tag load timing not measured.
No conflicting analytics IDs.
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
3 SEO improvements identified — addressing them could meaningfully boost organic visibility.
Title is 63 characters — within the ideal 30–70 character range.
VARCAS - Reliable, Sustainable & Affordable eMobility Solutions (63 chars)Meta description is 208 characters. Google may truncate descriptions over ~160 chars.
VARCAS is a pioneering electric vehicle manufacturer dedicated to accelerating the global transition… (208 chars)No H1 heading found. Search engines use H1 to understand the page's primary topic — every page should have exactly one.
No H1 tag found.No noindex directive — the page is eligible to be indexed.
No robots meta tag (defaults to index, follow).No canonical tag found. Adding one prevents duplicate-content issues when a page is accessible via multiple URLs.
No canonical link tag found.No Open Graph tags found. Add og:title, og:description, and og:image for rich social link previews.
og:title ✗ og:description ✗ og:image ✗No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.
No structured data found.Viewport meta tag found — the page is set up for mobile-friendly rendering.
viewport meta tag presentNo GTM container found.
No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.
Fix this issueNo GA4 measurement detected.
No Google Analytics 4 tag was detected on this page.
6 error(s) logged.
JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.
No consent API calls observed
No Google Consent Mode was detected. Since March 2024 Google requires Consent Mode v2 for sites with EEA/UK traffic running Google Ads — without it, conversion and remarketing data is lost for users who haven't consented.
Fix this issueDOMContentLoaded 2498ms
No tag load timing was captured (the container may not have loaded, or timing was unavailable).
No linker configuration observed
No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.
Not detected
Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.
Not detected
GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.
Ecommerce Funnel — Not Applicable
This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.
If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.
Failed to load resource: the server responded with a status of 402 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 401 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Your tracking has gaps — PayHelm can fix this.
Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.