Website Tracking & Analytics Audit

yrfaccountants.com Tracking & SEO Audit — Grade F

A saved report based on tracking and pages observed during this scan.

Works, with issueshttps://www.yrfaccountants.com/

Read the full audit summary

The audit of your homepage indicates some important areas for improvement in your website's tracking setup. Currently, neither Google Tag Manager (GTM) nor Google Analytics 4 (GA4) are set up or firing on your site, which means you are missing out on valuable insights into your website traffic and user behavior. Additionally, since your site is not running on Shopify, there are no concerns about Shopify-native analytics or duplicate pixel risks. The absence of a GTM container is a critical gap, as it is essential for managing and deploying tracking tags efficiently. There were also several JavaScript errors logged during the page load, which could affect site performance and user experience. For a more comprehensive understanding of your site's analytics, it is recommended to audit other key pages such as product, cart, checkout, and order-confirmation pages. Given the current gaps, I suggest connecting your store to PayHelm AI for expert guidance and support in setting up your analytics infrastructure properly.

AI discovery review not included

What to look at first

Priorities below are taken directly from findings in this report.

SEO Review

20out of 100Grade FPoor

1 critical SEO issue detected — fix these to avoid being excluded from search results.

Title tagWarning

Title is only 16 characters. Google shows 50–70 chars — consider expanding.

Just a moment... (16 chars)

Meta descriptionWarning

No meta description. While not a direct ranking factor, a good description significantly improves click-through from search results.

No meta description found.

H1 headingWarning

No H1 heading found. Search engines use H1 to understand the page's primary topic — every page should have exactly one.

No H1 tag found.

Robots / indexabilityFail

The page has a noindex directive — search engines will NOT index this page. Remove it if the page should appear in search results.

robots: noindex,nofollow

Canonical URLWarning

No canonical tag found. Adding one prevents duplicate-content issues when a page is accessible via multiple URLs.

No canonical link tag found.

Open Graph tagsInfo

No Open Graph tags found. Add og:title, og:description, and og:image for rich social link previews.

og:title ✗ og:description ✗ og:image ✗

Structured data (Schema.org)Info

No structured data found. Adding Schema.org markup can unlock rich snippets and improve your search appearance.

No structured data found.

Mobile viewportPass

Viewport meta tag found — the page is set up for mobile-friendly rendering.

viewport meta tag present

AI discovery review was not included with this saved report.

Overall Tracking Health

27out of 100Grade FPoor

Tag manager installed0/20

No GTM container or gtag.js detected.

GA4 tracking0/20

No GA4 measurement detected.

Pageview / event coverage0/20

Not an ecommerce store — scored on basic analytics coverage.

Data quality15/15

No data-quality issues found in tracked events.

Consent Mode0/10

Consent Mode not detected.

Performance7/10

Tag load timing not measured.

No conflicts5/5

No conflicting analytics IDs.

Advanced Tracking Features

Consent Mode v2Info

No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.

default: noupdate: no✗ ad_user_data✗ ad_personalization

Tag PerformanceInfo

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

DOM ready 0.12sPage load 0.52s

Cross-domain TrackingInfo

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced ConversionsInfo

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID TrackingInfo

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Checks

GTM containerWarning

No GTM container found.

No Google Tag Manager container was found on this page. If you rely on GTM for analytics and ads tags, nothing will fire.

Fix this issue

GA4 firingInfo

No GA4 measurement detected.

No Google Analytics 4 tag was detected on this page.

JavaScript errors during loadInfo

5 error(s) logged.

JavaScript errors were logged during page load. These don't necessarily affect tracking — only errors that directly interrupt pixel execution matter. See any vendor-specific errors below for actionable issues.

Google Consent Mode v2Info

No consent API calls observed

No Google Consent Mode was detected. This mainly matters if you run Google Ads with EEA/UK traffic — no Google Ads pixel was seen on this site, so it's lower priority for now.

Tag load performanceInfo

DOMContentLoaded 121ms

No tag load timing was captured (the container may not have loaded, or timing was unavailable).

Cross-domain trackingInfo

No linker configuration observed

No cross-domain (linker) tracking was detected. If your checkout or other steps live on a different domain, set up linker tracking so visits aren't split into separate sessions.

Enhanced Conversions (Google Ads)Info

Not detected

Google Ads Enhanced Conversions were not detected. They send hashed first-party data (email/phone) to recover conversions lost to cookie restrictions — worth enabling if you run Google Ads.

User-ID tracking (GA4)Info

Not detected

GA4 User-ID tracking was not detected. If you have logged-in users, setting a User-ID lets GA4 join their activity across devices and sessions.

Ecommerce Funnel — Not Applicable

This site doesn't appear to be an online store, so the ecommerce funnel report has been skipped. GTM tag coverage, triggers, variables, and on-page scripts are still audited above.

If this site does sell products, try re-running the audit on a product page URL — that will surface add-to-cart, checkout, and purchase event coverage.

Report ID: a0839049b8

Your tracking has gaps — PayHelm can fix this.

Broken tags mean lost attribution and bad decisions. PayHelm unifies your ecommerce, ad, and analytics data so every number is trustworthy — no guesswork.

Fix this issue Try PayHelm free

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