Analyze Google Ads for Underperforming Keywords
Surface the exact keywords draining your budget every morning — before another dollar is wasted.
Keyword decay is one of the most expensive silent problems in Google Ads. A keyword that converted well six months ago can silently become a money pit as competition increases and intent shifts. PayHelm's agent scans every active keyword every morning, calculates spend-to-conversion ratios, flags any keyword exceeding your CPA threshold with zero or declining conversions, and delivers an action list with specific recommendations — pause, adjust bid, or move to a new match type.
No credit card required · 14-day free trial
45 min
Time saved per run
274 hrs
Annual hours saved
$9,353
Annual cost savings
Why automate this?
This task runs automatically every daily — no dashboards to check, no manual analysis to run.
Stop daily budget bleed
Each underperforming keyword costs real money every day — detecting it in the morning stops compounding waste.
AI-ranked by impact
Keywords sorted by estimated daily waste so you tackle the highest-cost problems first.
Trend detection
The agent flags keywords whose CPA has been rising for 3+ days before they become full emergencies.
Ready-to-act format
Specific recommendations (pause / reduce bid / change match type) alongside each flagged keyword.
How the agent runs this task
Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.
get_google_ads_accountsAuthenticate and list all connected Google Ads accounts
search_google_adsPull keyword-level spend, conversions, CPA, and quality scores
get_ads_performanceCalculate performance trends and benchmark against account averages
export_to_emailDeliver prioritized keyword action list to your inbox
Example output
Here's what a real run of this task might produce — delivered to your inbox every daily.
Underperforming Keywords — April 8, 2026 12 keywords flagged (above CPA threshold) Top 3 by waste: 1. 'ecommerce analytics software' — $34.20 spend, 0 conv (6 days) Action: Pause or reduce to $0.80 max CPC 2. 'shopify reporting free' — $22.10 spend, 0 conv Action: Add 'free' as negative keyword 3. 'bigcommerce vs shopify' — $18.40, 0 conv (research intent) Action: Move to observation only
Set it up in minutes
No code. No configuration files. Just a conversation with the agent.
Chat: 'Show me all Google Ads keywords with high spend and zero conversions this week'
Review the keyword analysis and confirm your CPA threshold
Save as task → Daily at 7:00 AM
Apply the recommended changes each morning in under 10 minutes
Start automating your ecommerce store today
14-day free trial. No credit card required.