daily
Automated Task #20
Email & CRM

Audit UTM Params for Missing Attribution

Stop losing attribution data to untagged campaigns and broken UTM parameters.

Missing UTM parameters are one of the most common sources of attribution inaccuracy — revenue that was driven by a specific campaign or email appears as 'direct' traffic, making it impossible to measure that channel's true ROI. PayHelm's daily UTM audit checks all URLs across your active email campaigns, paid ads, and social posts for missing or malformed UTM parameters, identifies inconsistent naming conventions that fragment your analytics, and provides corrected UTM-tagged URLs ready to replace the originals.

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30 min

Time saved per run

183 hrs

Annual hours saved

$6,159

Annual cost savings

Why automate this?

This task runs automatically every daily — no dashboards to check, no manual analysis to run.

Attribution accuracy

Proper UTM tagging ensures every conversion is credited to the right channel — improving ROI measurement across all campaigns.

Naming convention enforcement

Consistent UTM values (e.g., 'google_ads' not 'GoogleAds' not 'gads') prevent analytics fragmentation.

Cross-channel coverage

Email, paid ads, social media, and affiliate links all audited in one daily check.

Revenue recapture

Fixing missing UTMs means revenue that was appearing as 'direct' is now attributed — improving channel ROI calculations.

How the agent runs this task

Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.

1
search_klaviyo

Pull all campaign URLs from Klaviyo for UTM inspection

2
search_google_ads

Check Google Ads final URLs for UTM consistency

3
search_facebook_ads

Audit Facebook Ad destination URLs for UTM coverage

4
export_to_email

Deliver UTM gap report with corrected URL suggestions

Example output

Here's what a real run of this task might produce — delivered to your inbox every daily.

PayHelm Agent Output
UTM Audit — April 8, 2026

Campaigns checked: 34 | Links audited: 186
Missing UTMs: 12 | Malformed: 4 | Inconsistent: 8

High priority:
1. Klaviyo 'Spring Sale' campaign — 3 links missing utm_source
   Original: yourstore.com/spring-sale
   Fixed: yourstore.com/spring-sale?utm_source=klaviyo&utm_medium=email&utm_campaign=spring_sale_2026

2. Facebook Ad #10482 — utm_content value 'Ad 1' breaks naming convention
   Fix: Change to 'spring_hero_static_v1' format

Set it up in minutes

No code. No configuration files. Just a conversation with the agent.

1

Chat: 'Audit all my campaign URLs for missing or malformed UTM parameters'

2

Review the gap report and apply corrected URLs to campaigns

3

Save as task → Daily at 8:00 AM

4

Apply UTM fixes before new campaigns launch; use suggested naming conventions going forward

Start automating your ecommerce store today

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