weekly
Automated Task #44
SEO & Content

Detect Attribution Mismatches Across Ad Platforms and Analytics

Find the gaps between what your ad platforms claim and what your analytics actually shows.

Every ad platform overclaims — Google Ads, Facebook Ads, and TikTok each attribute credit to their own platform using different windows, models, and counting methodologies. When you add up all channels' claimed conversions, the total often exceeds your actual orders by 40–80%. PayHelm's weekly attribution reconciliation compares claimed conversions from each ad platform against actual orders in your analytics, quantifies the over-attribution, and identifies which channels are most aggressively overclaiming — so you can apply appropriate discount factors when making budget decisions.

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1.5 hrs

Time saved per run

78 hrs

Annual hours saved

$2,696

Annual cost savings

Why automate this?

This task runs automatically every weekly — no dashboards to check, no manual analysis to run.

True ROAS calculation

Applying over-attribution adjustments gives you a more accurate picture of each channel's real contribution.

Budget decision accuracy

Knowing which channels overclaim most helps you avoid over-investing based on inflated platform metrics.

Attribution window analysis

Different platform attribution windows compared side-by-side so you understand what each number actually means.

Data quality monitoring

Conversion tracking gaps — pixels not firing, UTM parameters missing — detected as part of the weekly reconciliation.

How the agent runs this task

Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.

1
search_google_ads

Pull Google Ads attributed conversions by campaign

2
search_facebook_ads

Pull Meta attributed conversions and conversion windows

3
get_traffic_summary

Pull analytics-verified conversions for reconciliation

4
get_ads_performance

Calculate attribution overlap and over-claim ratios by channel

5
export_to_email

Deliver attribution reconciliation report with adjusted ROAS

Example output

Here's what a real run of this task might produce — delivered to your inbox every weekly.

PayHelm Agent Output
Attribution Reconciliation — Week of April 7

Actual orders (analytics): 842

Platform-claimed conversions:
Google Ads: 680 conversions claimed
Facebook Ads: 540 conversions claimed
TikTok: 210 conversions claimed
Total claimed: 1,430 (70% over-attribution)

Adjusted ROAS (applying analytics-verified conversions):
Google Ads: Claimed 8.2x → Adjusted 4.8x
Facebook Ads: Claimed 4.8x → Adjusted 2.1x
TikTok: Claimed 3.2x → Adjusted 1.1x (likely poor real ROAS)

Set it up in minutes

No code. No configuration files. Just a conversation with the agent.

1

Chat: 'Reconcile my ad platform conversion claims against my actual analytics conversions'

2

Review the over-attribution analysis and adjusted ROAS figures

3

Save as task → Weekly on Monday at 8:00 AM

4

Use adjusted ROAS in budget decisions — not inflated platform figures

Start automating your ecommerce store today

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