Find Products with High Clicks but Low ROAS in Ads
Find the products absorbing your ad budget without delivering revenue.
In Google Shopping and Search campaigns, a small number of poorly-performing products can consume 20–40% of your budget while generating minimal revenue. PayHelm's daily ROAS analysis by product identifies every product generating above-threshold click spend and below-threshold ROAS, calculates the revenue opportunity cost, and recommends whether to exclude the product from ads, reduce bids, or investigate the product page for conversion issues.
No credit card required · 14-day free trial
30 min
Time saved per run
183 hrs
Annual hours saved
$6,159
Annual cost savings
Why automate this?
This task runs automatically every daily — no dashboards to check, no manual analysis to run.
Budget reallocation
Excluding or reducing bids on low-ROAS products frees budget for products that actually convert.
Margin-aware analysis
ROAS thresholds adjusted for product margin so low-margin products need higher ROAS to justify ad spend.
PDP diagnostics
Agent flags whether the issue is the ad (CTR high, so ad works) or the product page (CVR low).
Daily monitoring
Daily cadence catches newly underperforming products before they drain significant budget.
How the agent runs this task
Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.
search_google_adsPull product-level clicks, cost, conversions, and revenue data
get_ads_performanceCalculate per-product ROAS and rank by waste impact
get_inventory_productsCross-reference with product margin and inventory data
export_to_emailDeliver high-click low-ROAS product list with actions
Example output
Here's what a real run of this task might produce — delivered to your inbox every daily.
High-Click Low-ROAS Products — April 8, 2026 8 products flagged (above $20 spend, below 1.5x ROAS) Top by waste: 1. 'Blue Widget Classic' — $38.20 spend, 0 conversions (7 days) Recommendation: Exclude from Shopping or reduce to $0.30 max CPC 2. 'USB Hub v1' — $24.10 spend, 0.8x ROAS PDP issue detected: Mobile CVR 0.2% (account avg 1.8%) Recommendation: Fix mobile landing page before pausing ads
Set it up in minutes
No code. No configuration files. Just a conversation with the agent.
Chat: 'Which products in my Shopping campaigns have high spend but low ROAS?'
Set your minimum spend threshold and ROAS target
Save as task → Daily at 7:30 AM
Exclude or reduce bids on top flagged products, investigate PDP issues
Start automating your ecommerce store today
14-day free trial. No credit card required.