Review Performance Max Search Themes and Asset Gaps
Understand what's actually driving your PMax campaigns and where the gaps are.
Performance Max campaigns are powerful but opaque — Google's black box nature makes it hard to know what's working and what's wasting budget. PayHelm's weekly PMax review pulls available search category data, evaluates asset group quality scores, identifies missing asset types (video, image formats, headlines), surfaces search themes that are over- or under-served, and recommends specific additions to improve coverage and performance.
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1 hr
Time saved per run
52 hrs
Annual hours saved
$1,786
Annual cost savings
Why automate this?
This task runs automatically every weekly — no dashboards to check, no manual analysis to run.
PMax transparency
Surface the search categories driving spend so you can make informed decisions about what to include or exclude.
Asset gap detection
Missing video, specific image ratios, or headlines flagged with specific recommendations to fill gaps.
Audience signal review
Weekly check that your audience signals are still aligned with your best-performing customer segments.
Exclusion recommendations
The agent flags search themes that should be excluded via brand/product exclusion lists.
How the agent runs this task
Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.
search_google_adsPull PMax campaign performance and search category data
get_google_ads_accountsFetch asset group details, quality ratings, and missing asset types
get_ads_performanceBenchmark PMax vs. other campaign types for ROAS comparison
export_to_emailDeliver PMax audit with specific asset and signal recommendations
Example output
Here's what a real run of this task might produce — delivered to your inbox every weekly.
Performance Max Audit — Week of April 7 Asset Group: 'All Products' Quality: Good (7 of 8 asset types covered) Missing: Landscape video (1920x1080) — HIGH PRIORITY Low quality assets: 3 headlines rated 'Low' by Google Search themes driving spend: Top: 'ecommerce reporting' (converting well) ✅ Concern: 'free analytics tools' — review for inclusion Recommendation: Add YouTube-style 30s video — likely 15–20% performance lift based on similar accounts
Set it up in minutes
No code. No configuration files. Just a conversation with the agent.
Chat: 'Audit my Performance Max campaigns for asset gaps and search theme coverage'
Review the audit and prioritize missing assets to create
Save as task → Weekly on Tuesday at 8:00 AM
Address top-priority asset gaps before the following week's audit
Start automating your ecommerce store today
14-day free trial. No credit card required.