Audit Site Search Queries for Missing Products or Bad Results
Your site search is telling you what to sell and what to fix — are you listening?
Internal site search is one of the richest sources of buyer intent data available to any ecommerce merchant — and one of the most overlooked. Customers who use site search convert at 2–3x the rate of those who browse, yet if they can't find what they're looking for, they leave immediately. PayHelm's weekly site search audit analyzes your top search queries, identifies those returning zero or poor results, cross-references with your product catalog for matches that should exist but aren't surfacing, and recommends specific merchandising, synonym, and catalog fixes.
No credit card required · 14-day free trial
1 hr
Time saved per run
52 hrs
Annual hours saved
$1,786
Annual cost savings
Why automate this?
This task runs automatically every weekly — no dashboards to check, no manual analysis to run.
Zero-result detection
Queries returning zero results are product gaps or synonym failures — each one is lost revenue.
Product gap identification
High-volume searches with no matching product are direct signals for your buying team about what to stock.
Merchandising improvements
Queries where the right product exists but isn't surfacing identified for category/navigation fixes.
Synonym library building
Common alternative terms customers use that don't match your product names discovered for synonym configuration.
How the agent runs this task
Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.
get_traffic_dataPull site search query data and result click-through rates
get_traffic_summaryAnalyze post-search conversion rates and exit rates
get_inventory_productsCross-reference queries with product catalog for gap analysis
export_to_emailDeliver site search audit with merchandising and catalog recommendations
Example output
Here's what a real run of this task might produce — delivered to your inbox every weekly.
Site Search Audit — Week of April 7 2,840 unique queries analyzed | 342 searches | 0 results Top zero-result queries (by volume): 1. 'power bank' — 480 searches, 0 results (you sell: 'portable chargers') Fix: Add 'power bank' as synonym for portable charger 2. 'green widget' — 320 searches, 0 results Fix: Product opportunity — add green color variant 3. '6-month warranty' — 180 searches, 0 results Fix: Add warranty duration as filterable attribute
Set it up in minutes
No code. No configuration files. Just a conversation with the agent.
Chat: 'Analyze my site search queries this week and find what customers are looking for but not finding'
Review the zero-result queries and catalog/synonym recommendations
Save as task → Weekly on Tuesday at 7:00 AM
Implement synonym additions and flag product gaps to your buying team
Start automating your ecommerce store today
14-day free trial. No credit card required.