✦ Agency Partner Spotlight
Avalore Agency

How a full-service digital agency turned PayHelm into their analytics operating system — delivering sharper client reporting, automated workflows, and scalable insights across every BigCommerce account they manage.

Digital AgencyBigCommerceMulti-ClientAI Automation
"I use the tool all the time. I think it's been very helpful for us."
BH
Brenden Huey
Avalore Agency
avaloreagency.com ↗
Multi-client
Analytics from one login
all BigCommerce accounts
Isolated
Per-client environments
via Agency Hub
Automated
Daily reporting roll-ups
AI-powered, zero manual work
Active
Ongoing feedback loop
direct line to the product team
About the Agency

Full-service digital agency. BigCommerce specialists.

Avalore Agency delivers digital marketing, ecommerce strategy, and growth services for a portfolio of BigCommerce clients — from distributors managing hundreds of brands to focused product businesses looking to scale.

Their team includes developers, digital strategists, and paid media specialists — building custom tooling, managing Google Ads campaigns, and driving measurable results for every account they run.

Why It Works

Built for how agencies operate

PayHelm fits naturally into Avalore's workflow — giving every client powerful analytics while keeping the agency's operations fast and efficient.

Deeper insights for every client

Avalore's BigCommerce clients get rich, granular analytics — brand-level filtering, saved reports, and custom dashboards — all accessible from a single PayHelm account.

One login, every client

The PayHelm Agency Hub lets Avalore move instantly between client accounts, each with its own isolated data environment, connections, billing, and AI context — all under one roof.

Workflows that scale with the business

Automated reporting tasks, scheduled roll-ups, and reusable report templates mean the team delivers more for more clients — without adding manual work as the roster grows.

"I use the tool all the time. I think it's been very helpful for us."

— Brenden Huey, Avalore Agency
How PayHelm Fits In

PayHelm as the agency's analytics backbone

Avalore doesn't use PayHelm for one thing — they use it across the full client lifecycle.

Multi-client analytics from one login

Every client's BigCommerce data is accessible from a single PayHelm account — no juggling logins, no switching platforms.

Agency Hub with isolated environments

The PayHelm Agency Hub gives each client its own fully isolated environment — separate connections, reports, billing, and AI context. Each org stays completely contained.

Brand-level filtering

For distributor clients selling hundreds of brands, Avalore can filter performance down to a single brand in seconds — critical for client reporting calls.

AI-powered daily roll-ups

Automated tasks run on a schedule and deliver a summary every morning — campaign performance, insights surfaced, actions ready to review and approve.

Google Ads creation & management

Draft full ad campaigns through the PayHelm AI — keywords, creatives, budget allocation — then review and push live without leaving the platform.

Client in Focus
Western Safety Products

Brand-level clarity
across hundreds of SKUs

Western Safety Products is a distributor — they sell across a wide portfolio of brands, each needing its own performance lens. Avalore runs their analytics through PayHelm.

Safety Equipment DistributorBigCommerceMulti-Brand
Managed by Avalore Agency

Analytics for a multi-brand distributor

Western Safety Products carries dozens of brands under one storefront. PayHelm gives Avalore the ability to slice their data down to a single brand in seconds — delivering precise, brand-level performance views for every client call and monthly review.

PayHelm's brand-level filtering makes that possible in seconds: pick a brand, hit apply, and immediately see revenue, order volume, and product performance for that brand alone — without touching any other account data.

Brand filter
Drill into any single brand's performance across all orders
Distributor model
Multi-brand storefront analyzed as one unified data set
Agency-managed
Avalore runs reporting for Western Safety via their PayHelm org
BigCommerce native
Data pulled directly — no manual exports, no spreadsheet cleanup

Building deeper over time

The Avalore partnership didn't stop at setup — it keeps growing.

Multi-client analytics on BigCommerce

Connected all BigCommerce clients into PayHelm. Each account gained access to granular, brandable, filterable analytics — far beyond what any single platform provides.

Brand-level filtering & custom reports

Set up brand-level filters for distributor clients. Built saved reports tailored to each account's KPIs — shared on a recurring cadence.

Agency Hub for isolated client orgs

Adopted the PayHelm Agency Hub. Each client now lives in its own isolated environment — separate data, connections, billing, and AI context.

AI tasks, automation & custom tooling

Exploring AI daily roll-ups, automated campaign creation, and connecting Avalore's own Supabase data sources as custom AI tools.

Running a multi-client agency?

PayHelm's Agency Hub is built for teams like Avalore — isolated client environments, AI-powered workflows, and reporting that actually keeps up with your client load.