Home
Benefits
Integrations
Pricing
Customers
Blog
Help
About
All Features
Ecommerce Analytics
Inventory Analytics
Product Analytics
Marketing Analytics
Customer Analytics
Traffic & Advertising Analytics
Scheduled Reports
Daily Snapshot
Ecommerce Dashboard
Custom Reports
Data Pipeline
Marketplace
Sign In
Request a Demo
RC Hobby Explosion Customer Story
Tag4MyPet Customer Story
BigCommerce Store Owner Success Story
Maat Luxe Customer Story
Enterprise Business Customer Story
Paleontological Research Customer Story
Nightmaker Customer Story
Efficiency Store Customer Story
Custom Solutions Store Customer Story
Small BigCommerce Business Customer Story
Colour Drama Boutique Customer Story
The Merch Club Customer Story
Heyday Customer Story
BigCommerce Excellence Store Customer Story
Analytics Focused Store Customer Story
BC Analytics Company Customer Story
Enterprise BigCommerce Store Customer Story
Professional BigCommerce Store Customer Story
Ecommerce Business Customer Story
Skip to main content
Features
Benefits
Integrations
Pricing
Customers
Help
Sign In
Request a Demo
Toggle menu
Help Center
/
Finance & Analytics
Back to Help Center
Finance & Analytics
How to Analyze Returns and Net Profit in PayHelm
Updated November 10, 2025
profitability, returns, margins, cogs, shipping, reports, custom metrics
In this article
Why Tracking Net Profit Matters
What You'll Need
Step 1: Create a Profitability Report
How to Create the Report
Step 2: Add Custom Columns for Profitability Metrics
Custom Column: Net Revenue
How to Create:
Custom Column: Gross Profit
How to Create:
Custom Column: Net Margin %
How to Create:
Custom Column: Shipping Profit/Loss
How to Create:
Custom Column: Return Rate %
How to Create:
Custom Column: Discount Rate %
How to Create:
Step 3: Analyze Your Profitability
Black Friday Campaign:
Summer Sale:
Regular Pricing:
Step 4: Identify Problem Areas
High Return Rates
Low Margin Products
Shipping Losses
Discount Effectiveness
Tips for Better Profitability Analysis
Compare Campaign Profitability
Track Profitability Over Time
Analyze by Product Category
Factor in All Costs
Net Profit After Fees:
Set Profitability Targets
Advanced Profitability Formulas
Contribution Margin
Profit Per Order
Breakeven Revenue
Effective Discount Rate After Returns
Troubleshooting
"COGS shows as $0"
"Shipping Cost is missing"
"Net Margin % looks wrong"
"Refunds don't match returns"
Real-World Example: Optimizing a Flash Sale
Results:
Analysis:
Decision:
Need More Help?
Happy analyzing!
Was this article helpful?
Still have questions? Our team is here to help.
Contact Support