Optimize Email Contact List and Suppress Lost Users
Keep your list healthy, your deliverability high, and your inactive contacts suppressed.
Sending to unengaged or inactive email addresses is one of the fastest ways to destroy email deliverability. ISPs monitor engagement rates — if too many recipients don't open your emails, your sender reputation drops and future emails land in spam. PayHelm's weekly list hygiene task identifies contacts who haven't opened or clicked any email in 180+ days, segments them into re-engagement campaigns, and automatically suppresses those who remain unengaged after your win-back attempt — keeping your list clean and your deliverability high.
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1.5 hrs
Time saved per run
78 hrs
Annual hours saved
$2,696
Annual cost savings
Why automate this?
This task runs automatically every weekly — no dashboards to check, no manual analysis to run.
Deliverability protection
Suppressing unengaged contacts protects your sender reputation and keeps future campaigns out of spam.
Cost reduction
Klaviyo pricing is based on contact count — removing inactive contacts reduces your monthly bill.
Engagement rate improvement
Sending to a clean list improves open and click rates — making your reporting more accurate and your campaigns more effective.
Win-back first
The agent enrolls newly inactive contacts in a win-back flow before suppressing — maximizing recovery opportunities.
How the agent runs this task
Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.
get_klaviyo_accountsAccess your Klaviyo account and contact database
search_klaviyoIdentify unengaged contacts by last open/click date
create_klaviyo_flowEnroll new inactive contacts in win-back flows
export_to_emailReport on suppression counts and deliverability health metrics
Example output
Here's what a real run of this task might produce — delivered to your inbox every weekly.
List Hygiene Report — Week of April 7 Total list: 48,200 | Active (90-day): 31,400 (65%) This week's actions: Enrolled in 30-day win-back: 420 contacts (180+ days inactive, new) Suppress after failed win-back: 1,240 contacts (210+ days, no re-engagement) List health metrics: Sender reputation score: 94/100 ✅ Bounce rate: 0.8% ✅ (below 2% threshold) Spam complaint rate: 0.03% ✅ Projected Klaviyo savings from suppression: $84/month
Set it up in minutes
No code. No configuration files. Just a conversation with the agent.
Chat: 'Identify all unengaged contacts in my Klaviyo list and recommend suppression actions'
Review the inactive segments and confirm your re-engagement vs. suppress thresholds
Save as task → Weekly on Sunday at 5:00 AM
Suppression happens automatically; win-back flows run in parallel
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