weekly
Automated Task #22
Email & CRM

Optimize Email Contact List and Suppress Lost Users

Keep your list healthy, your deliverability high, and your inactive contacts suppressed.

Sending to unengaged or inactive email addresses is one of the fastest ways to destroy email deliverability. ISPs monitor engagement rates — if too many recipients don't open your emails, your sender reputation drops and future emails land in spam. PayHelm's weekly list hygiene task identifies contacts who haven't opened or clicked any email in 180+ days, segments them into re-engagement campaigns, and automatically suppresses those who remain unengaged after your win-back attempt — keeping your list clean and your deliverability high.

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1.5 hrs

Time saved per run

78 hrs

Annual hours saved

$2,696

Annual cost savings

Why automate this?

This task runs automatically every weekly — no dashboards to check, no manual analysis to run.

Deliverability protection

Suppressing unengaged contacts protects your sender reputation and keeps future campaigns out of spam.

Cost reduction

Klaviyo pricing is based on contact count — removing inactive contacts reduces your monthly bill.

Engagement rate improvement

Sending to a clean list improves open and click rates — making your reporting more accurate and your campaigns more effective.

Win-back first

The agent enrolls newly inactive contacts in a win-back flow before suppressing — maximizing recovery opportunities.

How the agent runs this task

Every time this task runs, the agent executes these tools in sequence — connecting to your live data, analyzing it, and delivering results.

1
get_klaviyo_accounts

Access your Klaviyo account and contact database

2
search_klaviyo

Identify unengaged contacts by last open/click date

3
create_klaviyo_flow

Enroll new inactive contacts in win-back flows

4
export_to_email

Report on suppression counts and deliverability health metrics

Example output

Here's what a real run of this task might produce — delivered to your inbox every weekly.

PayHelm Agent Output
List Hygiene Report — Week of April 7

Total list: 48,200 | Active (90-day): 31,400 (65%)

This week's actions:
Enrolled in 30-day win-back: 420 contacts (180+ days inactive, new)
Suppress after failed win-back: 1,240 contacts (210+ days, no re-engagement)

List health metrics:
Sender reputation score: 94/100 ✅
Bounce rate: 0.8% ✅ (below 2% threshold)
Spam complaint rate: 0.03% ✅

Projected Klaviyo savings from suppression: $84/month

Set it up in minutes

No code. No configuration files. Just a conversation with the agent.

1

Chat: 'Identify all unengaged contacts in my Klaviyo list and recommend suppression actions'

2

Review the inactive segments and confirm your re-engagement vs. suppress thresholds

3

Save as task → Weekly on Sunday at 5:00 AM

4

Suppression happens automatically; win-back flows run in parallel

Start automating your ecommerce store today

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