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In this article

  • Overview
  • Step 1: Open the Reports Page
  • Step 2: Click Create New Report
  • Step 3: Name Your Report
  • Step 4: Set Visibility
  • Step 5: Select Traffic as Source Type
  • Step 6: Choose Your Report Type
  • Session & Visitor Reports
  • Advertising Platform Reports
  • Step 7: Configure Report Columns
  • Common Traffic Columns
  • Setting Up Segments
  • Step 8: Preview Your Report
  • Step 9: Save Your Report
  • Tips for Traffic Reports
  • Why Traffic Reports Matter
  • Need Help?
Help Center/Reports & Analytics
Reports & Analytics

How to Create a Traffic Report

Updated January 16, 2026
traffic, reports, analytics, sessions, visitors, utm, google ads, facebook ads, marketing
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Duration: 0:57 min

In this article

  • Overview
  • Step 1: Open the Reports Page
  • Step 2: Click Create New Report
  • Step 3: Name Your Report
  • Step 4: Set Visibility
  • Step 5: Select Traffic as Source Type
  • Step 6: Choose Your Report Type
  • Session & Visitor Reports
  • Advertising Platform Reports
  • Step 7: Configure Report Columns
  • Common Traffic Columns
  • Setting Up Segments
  • Step 8: Preview Your Report
  • Step 9: Save Your Report
  • Tips for Traffic Reports
  • Why Traffic Reports Matter
  • Need Help?

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    How to Create a Traffic Report