PayHelm · Amazon reporting

Amazon seller analytics: profit, ASINs, and brand performance

Connect Amazon to PayHelm to see product performance and available cost data alongside Shopify and your other sales channels.

Seller Central offers reports and tools for your Amazon business. PayHelm adds a unified view across connected channels, helping you assess ASIN performance and profit with the fees and costs available to your account. Data coverage and sync timing depend on your Amazon account and integration setup.

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Amazon in the full picture

Product signals, alongside connected channels

ASIN performance

Review products by revenue or available margin

Fees & configured costs

Profit analysis based on available inputs

Channel comparison

Put Amazon alongside your other sales channels

Available metrics, history, and refresh timing depend on your account, setup, and the data Amazon provides.

A / Seller reporting

Amazon seller analytics that show real profit

Bring supported Amazon sales and product data into PayHelm to review performance with your other channels. Profit views depend on the fee data available and the costs you configure—not every account has the same coverage.

Use the combined view to explore:

  • Profit analysis using available FBA fulfillment and referral fees, storage costs where available or configured, and configured cost of goods
  • ASIN-level sales and brand-level performance where product-brand information is available or mapped, compared by revenue or available margin
  • Sales trends across available reporting date ranges
  • New and returning buyer insights where customer data allows
  • Automatic sync for supported data, without routine Seller Central report exports; refresh timing and coverage vary

PayHelm brand performance uses available or mapped product-brand information. It does not promise access to Amazon’s separate Brand Analytics program or its restricted reports. Review cost allocation and data coverage when comparing margins.

B / Compare & report

Compare Amazon against Shopify and every other channel

See Amazon alongside your storefront and other connected marketplaces in one reporting workspace. Compare products across channels and understand customer lifetime value where customer information is available and can be matched reliably.

  • Compare Amazon products with Shopify and other connected channel performance in PayHelm.
  • Build ASIN reporting workflows with Google Sheets or Looker Studio, subject to plan and setup.
  • Use supported Google Drive reporting options where available.
  • For BigQuery, export available data and configure your warehouse import workflow; a direct automatic BigQuery push is not assumed.

Customer comparisons rely on the customer data available and reliable cross-channel matching. Export and refresh options vary by integration, plan, and setup.

C / Across your channels

Amazon in your full marketplace picture

Amazon is one part of your business. PayHelm brings it together with eBay, Etsy, Walmart, and your storefronts so you can review available profit and product performance in context—not one marketplace at a time.

Cross-channel comparisons depend on connected account data; profit uses available fees and configured costs, and customer insights depend on the information each channel provides.

Explore PayHelm marketplace analytics

Good to know

Amazon seller analytics FAQs

Can I see Amazon profit after FBA and referral fees?

Yes. Review profit using available FBA fulfillment and referral fees, shipping costs, and configured cost of goods. Include storage costs where available or configured, and check how shared costs are allocated before comparing per-order or per-ASIN margin. Complete profit reporting depends on your fee coverage and cost inputs.

Does it include ASIN and brand-level reporting?

Analyze ASIN-level sales and compare products by revenue or available margin over the imported reporting period. Brand-level reporting depends on available or mapped product-brand information. This describes product and brand performance in PayHelm, not automatic access to Amazon's separate Brand Analytics program or its restricted reports.

Can I compare Amazon to my Shopify store?

Yes. Connect Amazon and Shopify to compare sales, products, and available profit in one PayHelm workspace, alongside your other marketplaces. Customer lifetime value and repeat-purchase comparisons depend on available customer information and reliable matching across channels.

Do I have to export reports from Seller Central manually?

No routine manual Seller Central exports are needed for the data supported by the Amazon integration. After authorization, PayHelm syncs available data automatically. Initial sync time, refresh timing, historical coverage, and available fields depend on your account and the data Amazon provides.

Your Amazon data, in context

Turn your Amazon data into real profit analytics

Connect Amazon to PayHelm to review available fees, configured costs, ASIN performance, and unified channel reporting. Setup usually takes minutes; initial sync timing, reporting coverage, and available history vary.