Customer Analytics​

Customer analytics help you understand who your customers are, drive acquisition and retention and provide better, more personalized experiences.

  • Filter and segment to drill down into customer data, including 30+ pre-built segments like VIPs, big spenders, value shoppers and more

  • Automatically sync customer segments with email marketing platforms for targeted campaigns

  • Provide personalized experiences with individual customer profiles

  • Analyze purchase behavior to identify opportunities to increase AOV and LTV

  • Monitor new and repeat customers daily, weekly and monthly to find the right balance between acquisition and retention

  • See which channels are helping you drive the most valuable customer acquisition, so you can allocate resources and budget more effectively

  • Track lifetime metrics to understand how customers interact with your store over time

Customer segmentation, for powerful insights and effective communication.

Take your customer analytics to the next level with custom segments and access unique insights and visualizations using dozens of behavioral and demographic filters, plus data sources like your ecommerce cart, loyalty program, customer support platform and more.

Use 30+ pre-built customer segments like recently purchased, VIP, high AOV, big spender, value shopper, abandoned cart and more.

See KPIs and most purchased products for each segment, sync segments with your marketing automation platform for targeted campaigns, create lookalike audiences for paid advertising and more

Growing your business starts with understanding your customers.

Understand who your customers are and how to reach them better, with powerful demographic and behavioral insights across your entire customer journey.

Filter and segment dozens of data points to find your most valuable customers and see what they have in common, so you can attract more customers like them.

Use customer tags to report on groups of buyers, like retail vs. wholesale. Monitor active, at-risk and lost customers to identify your best retention opportunities.

And optimize your customer journey, start to finish, by connecting sales and marketing channels with shipping and fulfillment, loyalty and reviews, customer support and more.

Ecommerce Metrics & KPIs

Daily performance KPIs

One-time purchases



Subscription COGs


Churned MRR

Average MRR per subscription
Churn rate


Subscription conversion
New and repeat subscribers


Subscription refunds
Subscriber KPIs

Subscription KPIs

Plan KPIs

Last-click attribution

See how subscriptions analytics drive your bottom line.

Understanding and optimizing your subscription business requires more than just managing MRR.

Automatically sync your COGS data for a true view of subscription profitability, and understand the long-term impact to your business with subscription, subscriber and plan LTV.

Get the data you need to grow your subscription business, in one place.

Learn why PayHelm is the best ecommerce analytics tool to get the solutions you need.

From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.

Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.

Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!

Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.