Marketing Analytics

Measure your marketing efforts in one place, from Facebook to Google Ads and more. Track performance, identify opportunities and drive profitable growth.

  • See all your advertising channels and marketing efforts in one place, including Facebook and Instagram, Google Ads, Snapchat, email, SMS, influencers, and more

  • Integrate data from your e-commerce store to connect the dots from campaign to conversion

  • Solve attribution issues and understand which channels help you acquire the most new customers with advanced channel mapping and flexible attribution modeling, including first-order and last-click models

  • Understand true performance with top-line KPIs that take into account advertising spend

  • Measure the effectiveness of your marketing efforts and plan profitable strategies with KPIs by channel and campaign

  • See the long term impact of your marketing and advertising with lifetime value metrics

  • Get dedicated dashboards for performance and email marketing, including Facebook, Instagram, Mailchimp, Klaviyo, Dotdigital, Bronto, and more

See which channels drive the most revenue.

Skip the vanity metrics and get straight to ROI. PayHelm helps you see which marketing channels and campaigns are actually driving your bottom line.

Understand which marketing efforts are generating the most new customers and the most revenue, which are the most profitable, and where you need to reallocate resources for the most effective marketing strategy.

Smarter marketing starts with data.

Successful marketing strategies require constant optimization – shifting campaigns and creative, adjusting budgets, testing discounts and more. To optimize, you need to know what’s working and what’s not. That starts with data.

PayHelm puts your marketing analytics in one place, so you can easily see which channels and campaigns are helping you acquire new customers and drive revenue.

Track advertising KPIs over time, identify and capitalize on winning marketing efforts, and direct resources away from less successful strategies.

Plus, understand the value your marketing efforts are driving now and long-term, with lifetime value KPIs for all your channels and campaigns.

Ecommerce Metrics & KPIs

Daily performance KPIs



Advertising spend

Quantity available
Quantity sold
Refunds by channel

AOV by channel

Lifetime value by channel

New customers by channel
Repeat customers by channel

Return on ad spend by channel

Top-selling products by channel
Facebook channel, campaign
and ad KPIs

Email campaign KPIs

First-order attribution

Last-click attribution

Powerful marketing analytics, without the spreadsheets.

From Facebook to Google Ads to email, track all your marketing efforts in one place – without pulling data from multiple platforms or calculating in spreadsheets.

Easily aggregate your multichannel data, view pre-built dashboards and schedule marketing reports. Identify and act on insights faster, for a data-driven marketing strategy that drives growth.

Learn why PayHelm is the best ecommerce analytics tool to get the solutions you need.

From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.

Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.

Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!

Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.