How to Tag Your Google Ads to Track in PayHelm
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Measure your marketing efforts in one place, from Facebook to Google Ads and more. Track performance, identify opportunities and drive profitable growth.
Skip the vanity metrics and get straight to ROI. PayHelm helps you see which marketing channels and campaigns are actually driving your bottom line.
Understand which marketing efforts are generating the most new customers and the most revenue, which are the most profitable, and where you need to reallocate resources for the most effective marketing strategy.
Successful marketing strategies require constant optimization – shifting campaigns and creative, adjusting budgets, testing discounts and more. To optimize, you need to know what’s working and what’s not. That starts with data.
PayHelm puts your marketing analytics in one place, so you can easily see which channels and campaigns are helping you acquire new customers and drive revenue.
Track advertising KPIs over time, identify and capitalize on winning marketing efforts, and direct resources away from less successful strategies.
Plus, understand the value your marketing efforts are driving now and long-term, with lifetime value KPIs for all your channels and campaigns.
Revenue
Advertising spend
AOV by channel
Lifetime value by channel
Return on ad spend by channel
Email campaign KPIs
Last-click attribution
From Facebook to Google Ads to email, track all your marketing efforts in one place – without pulling data from multiple platforms or calculating in spreadsheets.
Easily aggregate your multichannel data, view pre-built dashboards and schedule marketing reports. Identify and act on insights faster, for a data-driven marketing strategy that drives growth.
From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.
Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.
Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!
Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
This article focuses on Meta Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Announcing PayHelm for WooCommerce: A Game-Changing Partnership PayHelm is excited to announce its new partnership with WooCommerce, the leading WordPress-based ecommerce platform which helps merchants
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Introduction In the modern digital marketplace, businesses are constantly seeking ways to optimize their marketing strategies and maximize their return on investment (ROI). Google Ads
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Analyze your Shopify, BigCommerce, WooCommerce or PayPal store data all in one place. Connect your store to Slack, ShipStation, Google Analytics & more.