Ecommerce Dashboards

PayHelm automated multichannel ecommerce dashboards give you an instant, unified view of sales, marketing, customers and products, for complete ecommerce analytics reporting.

  • Eliminate data silos by connecting your ecommerce platform, advertising channels, web analytics, fulfillment, loyalty, customer support and more in one place for more holistic ecommerce analytics dashboards

  • Instantly get a complete view of performance, with pre-built ecommerce dashboards for KPIs, marketing channels, customers, products, orders, inventory and subscriptions

  • Drive customer acquisition and develop smart marketing strategies with powerful attribution, profitability and lifetime value reporting for Facebook, Instagram, Google Ads, email and more

  • Build brand loyalty and increase customer retention with customer segmentation and product recommendations

  • Use product segments and COGS analysis to understand buying trends, sell products more profitably and plan inventory

  • Ecommerce dashboards built specifically for subscription businesses help you track recurring revenue, grow subscribers and reduce churn

Your most important ecommerce KPIs, at your fingertips.

PayHelm automated ecommerce analytics dashboards connect all your data sources and put your most important KPIs at your fingertips, instantly.

From revenue and profit to orders, ad spend, LTV, AOV and more, it’s easy for everyone on your team to access the performance data they need, without the complex reports or calculations.

Create a source of truth with unified ecommerce dashboards.

Disparate data sources can lead to reporting obstacles. PayHelm automated ecommerce dashboards help you connect your multichannel sales with your advertising, web analytics, fulfillment, support, loyalty and more, for unified performance reporting and a single source of truth for your entire business.

See your ecommerce and Amazon sales in one place. Manage and optimize the entire customer journey, from campaign to conversion to retention. Accurately track products and inventory.

Ensure everyone in your organization is using the same data to make decisions. And do it all without building a single report yourself, with powerful dashboards out-of-the-box.

Ecommerce Metrics & KPIs

Daily performance KPIs




Average order value


Conversion rate


Advertising spend

Revenue by channel
Net profit by channel

Lifetime value KPIs

Customer KPIs
Facebook KPIs

Custom segments

Customer tags

Vendor KPIs

Inventory KPIs
Shipping KPIs

Subscription KPIs

Powerful ecommerce dashboards, available instantly.

Connect your multichannel data and get powerful dashboards for sales, marketing, customers, products and more instantly.

Hundreds of out-of-the-box calculations and pre-built dashboards help you get actionable insights faster, while advanced data filtering and a customizable report builder gives you added flexibility.

Learn why PayHelm is the best ecommerce analytics tool to get the solutions you need.

From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.

Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.

Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!

Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.