Product Analytics

Optimize performance and capitalize on selling opportunities with powerful product analytics. Track hot and cold products, COGS, profitability, and more.

  • Understand what’s selling and what’s not on the individual SKU and category level

  • Measure product profitability with cost of goods sold analysis, and easily add your COGS data via automatic ecommerce platform sync or CSV import

  • Find out which products are helping you attract and retain the highest-value customers with SKU-level customer LTV

  • Easily track product segments like high volume, high margin, most profitable, most bundled, most abandoned, hot and cold, or filter data to create your own segments

  • See top-selling products by channel, including paid search, organic search, email, social and referral, to drive smarter marketing and product placement strategies

  • Keep a pulse on vendor relationships and performance with vendor-specific KPIs

Stay on top of trends with product segments.

Your customers’ buying behavior changes constantly. Product segments help you monitor and respond to trends in real-time – like a sudden spike in sales for one SKU or an issue leading to increased returns for another.

Use pre-built product segments like hot, cold, most abandoned and most refunded instantly, or filter using dozens data points to create your own.

Sell smarter with powerful product analytics.

Whether you have ten SKUs or ten thousand, it’s critical to understand your product performance. Advanced product reporting in PayHelm helps you set smart pricing strategies, drive marketing decisions, identify buying trends and grow your business more profitably.

Track KPIs for individual SKUs, product categories, segments and vendors to understand how you’re doing at all levels of your business.

Monitor product data daily, weekly and over time to identify and capitalize on trends.

Analyze which products help you acquire new customers, and which ones drive repeat purchases. Plus, make sure your product strategies are profitable with automated COGS reporting.


Ecommerce Metrics & KPIs

Daily performance KPI

Product status

Quantity available
Quantity sold

Inventory velocity

Sell through rate

Depletion Days

Out of stock date


Average price

Cost per unit
Holding cost

Retail value

Date filtering and segmentation

Report on all your products, everywhere you sell.

Whether you sell online, in stores or anywhere else, PayHelm helps you collect all your product data in one place. Connect your ecommerce platform, retail point-of-sale, Amazon and more to understand how your products sell, everywhere you sell.

Compare KPIs across sales channels, see which products sell best on which platforms, and develop a smart product strategy that drives growth.

Learn why PayHelm is the best ecommerce analytics tool to get the solutions you need.

From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.

Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.

Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!

Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.