Ecommerce Analytics

Powerful ecommerce analytics that provide insights into customer behavior, channel performance, product metrics and more. Gather relevant data, make informed decisions and increase your profitability.

  • Track performance by product categories, customer segments and channels to discover revenue drivers.

  • Find answers to the most intriguing questions about cart abandonment – like which customers abandon and what products are abandoned.

  • Make accurate forecasts that will inform everything from stock levels, sales goals and ad spend.

  • Personalize the shopping experience for your consumers by studying their product preferences, price points and purchase history.

  • Optimize email campaigns with customer segment syncs to Klaviyo and Mailchimp.

Enhanced e-commerce reports at the click of a button.

Enhanced e-commerce reports provide much deeper real-time insights into the functionalities of your online business, customer engagement, conversion rate, cart abandonment rate, shipping charges, refunds, marketing efforts, sales performance and product performance.

Generating ecommerce reports with PayHelm’s ecommerce analytics software is much easier than you might think. PayHelm Plus enables you to use drag-and-drop reporting across 180+ integrations with pre-built data joins and custom PayHelm measures, while PayHelm Pro offers more than 300 KPIs and pre-built filters for a more out-of-the-box reporting experience.

Whether you want to generate scheduled reports (weekly, bi-weekly, or monthly), daily snapshots or custom reports on inventory, product, or marketing, PayHelm enables you to do so at a single click of a button.

Customer data organized simply, just for you.

Customer data is invaluable. It enables you to take the appropriate steps to optimize the customer journey, start to finish.

E-commerce platforms gather a lot of unstructured data about customers from various sources including advertising platforms, sales departments, marketing automation platforms, surveys, web browsers, point-of-sale, customer service and more. The question is how to organize this data and convert it into decision-making insights.

This is where ecommerce analytics software like PayHelm comes in. PayHelm gathers and analyzes data from over 150+ standard sources in just a few clicks. PayHelm customer analytics for ecommerce enable you to use 30+ pre-built customer segments, including value shopper, abandoned cart, high AOV, recently purchased, big spenders, repeat customers, refunders, never purchased and many more to filter data. You can use this ecommerce data to roll out personalized email marketing campaigns and improve your customers’ experience.

Optimize AOV, Ad Spend, and Inventory Performance.

If you are an ecommerce business owner with an online store, it’s important for you to focus on optimizing average order value (AOV), ad spend and inventory performance in order to reduce operational costs and increase your bottom line.

Optimize AOV

Average order value (AOV) is one of the easiest ways to capitalize on existing buyers, without needing to increase your audience size. According to Sucharita Kodali, a principal analyst with Forrester, strategies like upselling can increase profits by up to 30%.

Most often, increasing your AOV means getting consumers to add more items to their cart during a purchase. Upselling, cross-selling, bundling, and free shipping thresholds are all great ways to improve your AOV.

Optimize Ad Spend

PayHelm’s marketing analytics for ecommerce help you skip the vanity metrics and get straight to ROI, helping you better understand the true performance of your advertising campaigns with top-line KPIs that take ad spend into account.

By identifying which marketing channels and efforts are generating the most new customers and the most revenue, PayHelm helps you determine where and how you should reallocate resources to optimize ad spend.

Optimize Inventory Performance

Inventory performance is a vital metric that helps you measure how efficiently your inventory is being cleared and replenished. If you have an ecommerce store, you should track your inventory to answer the following questions:

1. What amount of product is in hand?

2. What is out of stock?

3. What products are moving fast?

4. What products are taking costly shelf space?

5. What are seasonal trends and holiday buying patterns?

PayHelm’s inventory analytics for ecommerce help answer these questions by tracking all your inventory KPIs, including sell-through rate, depletion days, out-of-stock products, fast-moving products, and slowest-selling products. The actionable insights offered by PayHelm’s inventory analytics enable you to price products appropriately and develop discount strategies to move products faster.

Ecommerce Metrics & KPIs

Daily performance KPI





Average order value


Conversion rate


Advertising spend

Revenue by channel

Net profit by channel

Lifetime value KPIs

Customer KPIs

Facebook KPIs

Custom segments

Customer tags

Product KPIs

Product segments

Order KPIs


Vendor KPIs

Inventory KPIs

Subscription KPIs

Product segments

Ecommerce Insights


Relationship length

Customer status



Refunded amount


Abandoned carts

Abandoned cart amount




Rewards activity
Customer support activity


Customer tags
Customer support activity



Value shoppers

VIP customers

Big ticket spenders

Small ticket spenders

Full price customers


Never purchased

High AOV

First purchase

Recent purchase

Recently refunded

Active customers

Lost customers

At-risk customers

Custom segments


Order dates


Channel and campaign attribution

First-order attribution

Last-click attribution

Acquisition by channel


Order dates


Lifetime value

New vs repeat customers

Repeat customer rate

Average time between purchases

Purchase frequency

Revenue by channel

Gather the most valuable e-commerce analytics metrics for your business

The best ecommerce analytics metrics help you assess the performance of your online store. PayHelm’s ecommerce analytics tool tracks several ecommerce metrics that help you analyze the performance of your ecommerce business so you can make better, more informed decisions.

You can integrate PayHelm with Google Analytics, Shopify, and 180 other applications in areas such as advertising, ecommerce, business intelligence, customer support, email automation, fulfillment, loyalty, operations, payments, subscriptions, warehouse, and many more to streamline ecommerce operations and create a suitable marketing strategy.

PayHelm’s ecommerce analytics enable you to track each individual customer’s journey, attribute sales across multiple marketing channels and analyze the performance of digital marketing campaigns based on key performance indicators (KPIs) such as web traffic, conversion, customer acquisition by channel, ad spend by channel, refunds by channel, customer lifetime value (CLTV) by channel and more.

Learn why PayHelm is the best ecommerce analytics tool to get the solutions you need.

From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.

Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.

Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!

Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.