How to Tag Your Google Ads to Track in PayHelm
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Powerful ecommerce analytics that provide insights into customer behavior, channel performance, product metrics and more. Gather relevant data, make informed decisions and increase your profitability.
Enhanced e-commerce reports provide much deeper real-time insights into the functionalities of your online business, customer engagement, conversion rate, cart abandonment rate, shipping charges, refunds, marketing efforts, sales performance and product performance.
Generating ecommerce reports with PayHelm’s ecommerce analytics software is much easier than you might think. PayHelm Plus enables you to use drag-and-drop reporting across 180+ integrations with pre-built data joins and custom PayHelm measures, while PayHelm Pro offers more than 300 KPIs and pre-built filters for a more out-of-the-box reporting experience.
Whether you want to generate scheduled reports (weekly, bi-weekly, or monthly), daily snapshots or custom reports on inventory, product, or marketing, PayHelm enables you to do so at a single click of a button.
Customer data is invaluable. It enables you to take the appropriate steps to optimize the customer journey, start to finish.
E-commerce platforms gather a lot of unstructured data about customers from various sources including advertising platforms, sales departments, marketing automation platforms, surveys, web browsers, point-of-sale, customer service and more. The question is how to organize this data and convert it into decision-making insights.
This is where ecommerce analytics software like PayHelm comes in. PayHelm gathers and analyzes data from over 150+ standard sources in just a few clicks. PayHelm customer analytics for ecommerce enable you to use 30+ pre-built customer segments, including value shopper, abandoned cart, high AOV, recently purchased, big spenders, repeat customers, refunders, never purchased and many more to filter data. You can use this ecommerce data to roll out personalized email marketing campaigns and improve your customers’ experience.
If you are an ecommerce business owner with an online store, it’s important for you to focus on optimizing average order value (AOV), ad spend and inventory performance in order to reduce operational costs and increase your bottom line.
Optimize AOV
Average order value (AOV) is one of the easiest ways to capitalize on existing buyers, without needing to increase your audience size. According to Sucharita Kodali, a principal analyst with Forrester, strategies like upselling can increase profits by up to 30%.
Most often, increasing your AOV means getting consumers to add more items to their cart during a purchase. Upselling, cross-selling, bundling, and free shipping thresholds are all great ways to improve your AOV.
Optimize Ad Spend
PayHelm’s marketing analytics for ecommerce help you skip the vanity metrics and get straight to ROI, helping you better understand the true performance of your advertising campaigns with top-line KPIs that take ad spend into account.
By identifying which marketing channels and efforts are generating the most new customers and the most revenue, PayHelm helps you determine where and how you should reallocate resources to optimize ad spend.
Optimize Inventory Performance
Inventory performance is a vital metric that helps you measure how efficiently your inventory is being cleared and replenished. If you have an ecommerce store, you should track your inventory to answer the following questions:
1. What amount of product is in hand?
2. What is out of stock?
3. What products are moving fast?
4. What products are taking costly shelf space?
5. What are seasonal trends and holiday buying patterns?
PayHelm’s inventory analytics for ecommerce help answer these questions by tracking all your inventory KPIs, including sell-through rate, depletion days, out-of-stock products, fast-moving products, and slowest-selling products. The actionable insights offered by PayHelm’s inventory analytics enable you to price products appropriately and develop discount strategies to move products faster.
Revenue
Profit
Margin
Orders
Average order value
Visits
Conversion rate
Refunds
Advertising spend
Net profit by channel
Lifetime value KPIs
Customer KPIs
Custom segments
Customer tags
Product segments
Order KPIs
Vendor KPIs
Inventory KPIs
Product segments
Relationship length
Customer status
Orders
Refunded amount
Discounts
Abandoned cart amount
Revenue
Margin
Location
Location
Value shoppers
VIP customers
Big ticket spenders
Small ticket spenders
Full price customers
Favorites
Never purchased
First purchase
Recent purchase
Active customers
Lost customers
At-risk customers
Custom segments
First-order attribution
Last-click attribution
Acquisition by channel
Lifetime value
New vs repeat customers
Repeat customer rate
Average time between purchases
Purchase frequency
Revenue by channel
The best ecommerce analytics metrics help you assess the performance of your online store. PayHelm’s ecommerce analytics tool tracks several ecommerce metrics that help you analyze the performance of your ecommerce business so you can make better, more informed decisions.
You can integrate PayHelm with Google Analytics, Shopify, and 180 other applications in areas such as advertising, ecommerce, business intelligence, customer support, email automation, fulfillment, loyalty, operations, payments, subscriptions, warehouse, and many more to streamline ecommerce operations and create a suitable marketing strategy.
PayHelm’s ecommerce analytics enable you to track each individual customer’s journey, attribute sales across multiple marketing channels and analyze the performance of digital marketing campaigns based on key performance indicators (KPIs) such as web traffic, conversion, customer acquisition by channel, ad spend by channel, refunds by channel, customer lifetime value (CLTV) by channel and more.
From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.
Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.
Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!
Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
This article focuses on Meta Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Announcing PayHelm for WooCommerce: A Game-Changing Partnership PayHelm is excited to announce its new partnership with WooCommerce, the leading WordPress-based ecommerce platform which helps merchants
Introduction In the rapidly evolving world of e-commerce, staying ahead of the competition means having the right tools at your disposal. For sellers on the
Introduction In the modern digital marketplace, businesses are constantly seeking ways to optimize their marketing strategies and maximize their return on investment (ROI). Google Ads
Introduction Maximizing Business Performance with OpenAI and PayHelm Integration In today’s fast-paced digital economy, data is not just a buzzword; it’s a critical asset. For
Introducing Custom Columns in PayHelm Our custom columns feature offers users a dynamic toolset for crafting unique metrics and incorporating custom calculations into your data
Introduction March marks an exciting milestone in our journey to enhance your data analysis capabilities. We are thrilled to introduce two powerful features: Custom Multi-Column
Introduction As we move into February, we’re thrilled to announce a series of significant updates to our eCommerce platform. These enhancements are designed to streamline
Introduction In the bustling world of e-commerce, mastering the intricacies of platforms like Amazon can mean the difference between thriving and merely surviving. As a
Introduction: The world of ecommerce is ever-evolving, and staying competitive means leveraging the latest tools and integrations. Our December 2023 product update is designed to
Introduction As we step into the new year, our commitment to enhancing ecommerce performance analytics remains steadfast. January’s releases bring a suite of powerful features
Introduction In the ever-evolving world of e-commerce, data is your guiding star. To stay ahead of the game and make data-driven decisions, you need a
Introduction:In July, we celebrated a remarkable milestone at PayHelm with the launch of our latest product release. Our mission has always been to empower businesses
Introduction: In May, we’re thrilled to share some remarkable updates designed to take your user experience to the next level. At the core of our
Introduction: March is bringing exciting developments to our platform, and we’re thrilled to share these enhancements with you. Our team has been hard at work,
Introduction:In February, we embarked on an exciting journey to enhance your experience with our product. We are thrilled to introduce a range of new features
Analyze your Shopify, BigCommerce, WooCommerce or PayPal store data all in one place. Connect your store to Slack, ShipStation, Google Analytics & more.
