Mailchimp​ Analytics and Advanced Reporting

Connect Mailchimp and PayHelm to get advanced email reporting and analytics and power personalized communications with your customers.

Connect PayHelm and Mailchimp to:

Stay on top of performance with easily accessible KPIs and daily Mailchimp dashboards

Identify your most valuable Mailchimp customer segments for targeted marketing

See which channels and campaigns are driving the most business in Mailchimp

Data from all your connected apps, in one place.

Performance reporting starts with your Mailchimp account – but it involves data from all the other apps and platforms you use, from Google Analytics, Facebook and Instagram to Amazon, Klaviyo, Mailchimp and more.

PayHelm helps you get actionable insights from all those sources (and dozens more) in one place, with easy data connections, multichannel KPIs, pre-built dashboards and scheduled reports.

That means you can access the data you need to make smart decisions for your Mailchimp account, faster.

Performance KPIs

Revenue

Profit

Orders

AOV

Visits

Conversion rate

CUSTOMER ANALYTICS

LTV

Customer table and
individual profiles

Customer tags

Pre-built and custom segments

Purchase behavior analysis

Relationship length

Refunds by channel

Discounts by channel

Cost of goods by channel

AOV by channel

Profit by channel

LTV by channel

Return on ad spend by channel

Lifetime return on ad
spend by channel

LTV:CAC by channel

MARKETING ANALYTICS

Channel and attribution reporting

Email KPIs

Ad spend by channel

Orders by channel

Revenue by channel

New and repeat
customers by channel

Customer status

Orders

Refunds

Discounts

Abandoned carts and 
abandoned cart amount

Order dates

Revenue

AOV

Cost of goods sold

Profit

Location

Campaign/channel attribution

PRODUCT ANALYTICS

Product table and
individual profiles

Product tags

Pre-built and custom segments

Top-selling product

Cost of goods sold by SKU

Revenue by SKU

Orders by SKU

Quantity sold by SKU

Quantity and amount refunded
by SKU

Profit by SKU

LTV by SKU

Order dates

INVENTORY ANALYTICS

Quantity available

Quantity sold

Product status

Sell through rate

Inventory velocity

Average price

Depletion days

Out of stock date

Holding cost

Retail value

LTV by SKU

Order dates

Mailchimp + Customer Analytics & Reporting

Filter data to find your most valuable customers. Identify opportunities in your at-risk, active and lost segments. Understand customer purchase behavior so you can drive purchase frequency and AOV.

Mailchimp + Attribution Reporting and Analytics

Connect data from all your marketing channels and campaignsin one place, for accurate attribution. See what’s working and what’s not, so you can allocate marketing resources more effectively.

Mailchimp + Product Reporting & Analytics

Track hot and cold products, so you know the right time to re-order or discount. Inform marketing strategies with top products by channel. See KPIs for SKUs, categories and collections, inventory and vendors.

Connect Mailchimp and PayHelm in just a few clicks using your Mailchimp login.

As soon as your data is imported and transformed, you’ll be able to access it in PayHelm pre-built Mailchimp dashboards and Mailchimp reports.

Get started with a free trial of PayHelm