How to Tag Your Google Ads to Track in PayHelm
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Stay on top of performance with easily accessible KPIs and daily Shopify dashboards
Identify your most valuable Shopify customer segments for targeted marketing
See which channels and campaigns are driving the most business in Shopify
Performance reporting starts with your Shopify store – but it involves data from all the other apps and platforms you use, from Google Analytics, Facebook and Instagram to Amazon, Klaviyo, Mailchimp and more.
PayHelm helps you get actionable insights from all those sources (and dozens more) in one place, with easy data connections, multichannel KPIs, pre-built dashboards and scheduled reports.
That means you can access the data you need to make smart decisions for your Shopify store, faster.
Orders
AOV
Visits
Conversion rate
LTV
Customer table and
individual profiles
Customer tags
Pre-built and custom segments
Purchase behavior analysis
Relationship length
Refunds by channel
Discounts by channel
Cost of goods by channel
AOV by channel
Profit by channel
LTV by channel
Return on ad spend by channel
Lifetime return on ad
spend by channel
LTV:CAC by channel
Channel and attribution reporting
Email KPIs
Ad spend by channel
Orders by channel
Revenue by channel
New and repeat
customers by channel
Customer status
Orders
Refunds
Discounts
Abandoned carts and
abandoned cart amount
Order dates
Revenue
ASOV
Cost of goods sold
Profit
Location
Campaign/channel attribution
Product table and
individual profiles
Product tags
Pre-built and custom segments
Top-selling product
Cost of goods sold by SKU
Revenue by SKU
Orders by SKU
Quantity sold by SKU
Quantity and amount refunded
by SKU
Profit by SKU
LTV by SKU
Quantity available
Quantity sold
Product status
Sell through rate
Inventory velocity
Average price
Depletion days
Out of stack date
Holding cost
As soon as your data is imported and transformed, you’ll be able to access it in PayHelm pre-built Shopify dashboards and Shopify reports.
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
This article focuses on Meta Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Announcing PayHelm for WooCommerce: A Game-Changing Partnership PayHelm is excited to announce its new partnership with WooCommerce, the leading WordPress-based ecommerce platform which helps merchants
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Analyze your Shopify, BigCommerce, WooCommerce or PayPal store data all in one place. Connect your store to Slack, ShipStation, Google Analytics & more.
