WooCommerce Analytics and Advanced Reporting

PayHelm blends the data from your WooCommerce store with Google Analytics, Facebook, Instagram, Amazon, Klaviyo, Mailchimp, and more for unified reporting and analytics!

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Connect PayHelm and WooCommerce to:

Stay on top of performance with easily accessible KPIs and daily WooCommerce dashboards

Identify your most valuable WooCommerce customer segments for targeted marketing

See which channels and campaigns are driving the most business in WooCommerce

Data from all your connected apps, in one place.

Performance reporting starts with your WooCommerce store – but it involves data from all the other apps and platforms you use, from Google Analytics, Facebook and Instagram to Amazon, Klaviyo, Mailchimp and more.

PayHelm helps you get actionable insights from all those sources (and dozens more) in one place, with easy data connections, multichannel KPIs, pre-built dashboards and scheduled reports.

That means you can access the data you need to make smart decisions for your WooCommerce store, faster.

WooCommerce + Customer Analytics & Reporting

Filter data to find your most valuable customers. Identify opportunities in your at-risk, active and lost segments. Understand customer purchase behavior so you can drive purchase frequency and AOV.

WooCommerce + Attribution Reporting and Analytics

Connect data from all your marketing channels and campaigns in one place, for accurate attribution. See what’s working and what’s not, so you can allocate marketing resources more effectively.

WooCommerce + Product Reporting & Analytics

Track hot and cold products, so you know the right time to re-order or discount. Inform marketing strategies with top products by channel. See KPIs for SKUs, categories and collections, inventory and vendors.

Available metrics

  • Total Tax: The sum of all taxes collected on orders during a specific period.
  • Tax Rate: The average percentage of tax applied to sales during the specified time frame.
  • Gross Tax Rate: The overall tax percentage before applying any deductions or refunds.
  • Total Costs: The sum of all operational, product, and shipping costs incurred.
  • Gross Margin: The difference between total sales and total costs, expressed as a percentage.
  • Grand Total: The final sum of all sales, taxes, and fees.
  • Total Shippings: The total amount charged to customers for shipping.
  • Total Cost of Refunds: The overall cost associated with refunds issued.
  • Total Store Fees: The sum of fees charged by the e-commerce platform (e.g., transaction fees).
  • Average Shipping: The average shipping charge per order.
  • Total Discounted Orders: The number of orders that applied discounts.
  • Total Store Credit Refund: The total amount refunded as store credit.
  • Total Shipping Refund: The total amount refunded for shipping costs.
  • Total Refund Tax: The total tax amount refunded due to returns.
  • Net Sales: Total revenue after accounting for refunds, discounts, and taxes.
  • Average Items Per Order: The average number of items sold per transaction.
  • Average Price: The average price of items sold during the specified time frame.
  • Total Items Sold: The total number of individual items sold.
  • Total Orders: The total number of transactions processed.
  • Total Sales: The gross amount of sales before any deductions.
  • Total Refunds: The total amount refunded to customers.
  • Total Items Refunded: The number of individual items refunded.
  • Total Profit: Total revenue minus all costs, taxes, and fees.
  • Average Tax: The average tax charged per order.
  • Average Order: The average sales value per transaction.
  • Maximum Sales: The highest sales total recorded for a single transaction.
  • Minimum Sales: The lowest sales total recorded for a single transaction.
  • Maximum Tax: The highest tax amount charged on a single order.
  • Minimum Tax: The lowest tax amount charged on a single order.
  • Maximum Shipping: The highest shipping fee charged for a single transaction.
  • Minimum Shipping: The lowest shipping fee charged for a single transaction.
  • Maximum Discount: The largest discount applied to a single order.
  • Minimum Discount: The smallest discount applied to a single order.

Connect WooCommerce and PayHelm in just a few clicks using your WooCommerce login.

As soon as your data is imported and transformed, you’ll be able to access it in PayHelm pre-built WooCommerce dashboards and WooCommerce reports.

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